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What is What the Shop?

When evaluating visits, direct your attention away from just sales figures and instead concentrate on analyzing conversion rates. Investigate traffic trends, paying close attention to fluctuations and the routes taken by visitors. Our platform is a crucial asset for your weekly sales discussions! Measure how your displays impact brand awareness by monitoring the count of unique contacts reached and the total number of exhibitions conducted, alongside your success in encouraging store visits, indicated by the number of individuals who entered the store after interacting with a display. Furthermore, compile detailed attendance data, including nearby foot traffic, total visitors to your designated area or specific points of interest, duration of stay, and heat maps. Shift from relying on assumptions to making data-informed decisions! By emphasizing these essential metrics, you can accurately calculate the return on investment for your marketing efforts. The dependability of our measurements has been validated by over 150,000 manual counts performed across various retail environments. Routine evaluations are carried out to maintain the accuracy of our metrics, enabling you to make strategic decisions that are supported by reliable data. This unwavering dedication to accuracy not only improves your marketing tactics but also leads to deeper customer engagement and loyalty. Ultimately, leveraging these insights will enhance your overall business performance.

What is TraxSales?

TraxSales is an advanced solution designed for retail traffic analysis and sales accountability, aimed at helping companies accurately gauge customer interactions and improve performance without relying on increased foot traffic. It employs a camera-based people counting system along with advanced reporting features to capture time-stamped images of everyone entering a store, creating a dependable record of all potential sales encounters. This innovative system allows managers to sift through the collected data, removing entries that are not actual customers, such as employees or delivery personnel, which leads to traffic counts that are more accurate than traditional estimation techniques. Moreover, it integrates this validated traffic information into a comprehensive analytics platform, enabling businesses to track key metrics like conversion rates, revenue per visitor, staffing efficiency, and long-term performance trends. The platform also produces detailed reports that outline traffic trends hourly, daily, and historically, providing organizations with the necessary insights to fine-tune their staffing strategies effectively. By harnessing these insights, businesses can make strategic decisions that significantly improve their operational effectiveness and customer engagement. Ultimately, utilizing TraxSales empowers companies to optimize their resources and enhance the overall shopping experience for their customers.

Media

Media

Integrations Supported

Microsoft 365

Integrations Supported

Microsoft 365

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

What the Shop

Date Founded

2014

Company Location

France

Company Website

www.what-the-shop.com/analytics.php

Company Facts

Organization Name

TraxSales

Date Founded

1996

Company Location

United States

Company Website

visualproof.traxsales.com

Categories and Features

Categories and Features

Computer Vision

Blob Detection & Analysis
Building Tools
Image Processing
Multiple Image Type Support
Reporting / Analytics Integration
Smart Camera Integration

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

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