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What is WiFi Marketing?

WiFi Marketing refers to a software solution designed for guest WiFi that enables establishments like cafes, restaurants, and hotels to gather customer data while adhering to GDPR regulations. This system collects various information, including names, email addresses, dates of birth, phone numbers, gender, and postal codes. It also supports initiatives such as the NHS Test and Trace program by redirecting users who connect to WiFi to an online menu or mobile application. Furthermore, the collected data can be analyzed to detect trends and gain insights into customer behavior, enhancing the overall understanding of patrons. The WiFi Marketing platform boasts over 2000 integrations with companies like TripAdvisor and Salesforce, making it a versatile tool. Additionally, it can be linked with other services like Yumpingo, Airship CRM, and Slack, creating a comprehensive digital ecosystem for businesses. With such extensive capabilities, WiFi Marketing not only fosters customer engagement but also streamlines operational efficiency.

What is Ucopia?

The "connectivity" feature of the Ucopia captive portal significantly enhances the Alcatel-Lucent OmniAccess Stellar lineup by delivering tailored solutions for upscale businesses, especially in the hospitality sector like hotels and resorts, while being fully compatible with all ALE OmniAccess Stellar access points. As a prominent provider in Europe for Wi-Fi guest access and marketing management, Ucopia enables organizations to fully leverage their Wi-Fi networks. Now part of the Alcatel-Lucent Enterprise suite, the Ucopia solution addresses the complex needs of premium establishments while maintaining seamless integration with current access points. Its key offerings include user authentication, URL filtering, ARP spoofing protection, and extensive connection logs for traceability. Additionally, it streamlines the management of both security and mobility policies, allows for delegated provisioning, supports user monitoring, and provides detailed analytics, giving businesses a robust framework to elevate their Wi-Fi services. This integration not only enhances customer service but also optimizes network utilization, ultimately leading to improved operational efficiency and customer satisfaction. Thus, enterprises can adapt more effectively to the evolving demands of their clientele.

Media

Media

Integrations Supported

AWeber
ActiveCampaign
AdRoll
Authorize.Net
Drip
Facebook Messenger
Gmail
HubSpot CRM
HubSpot Customer Platform
Instagram
Mailchimp
Ontraport
PayPal
SendGrid
Shopify
Spotify
Tripadvisor
Tripadvisor WiFi
Wistia
iContact

Integrations Supported

AWeber
ActiveCampaign
AdRoll
Authorize.Net
Drip
Facebook Messenger
Gmail
HubSpot CRM
HubSpot Customer Platform
Instagram
Mailchimp
Ontraport
PayPal
SendGrid
Shopify
Spotify
Tripadvisor
Tripadvisor WiFi
Wistia
iContact

API Availability

Has API

API Availability

Has API

Pricing Information

From £10 per venue per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

WiFi Marketing

Company Website

wifimarketing.co.uk

Company Facts

Organization Name

Alcatel-Lucent

Date Founded

2014

Company Location

France

Company Website

www.al-enterprise.com/en/products/network-management-security/ucopia

Categories and Features

WiFi Marketing

Automated Emails
Branded Splash Page
Customer Analytics
Data Export
Data Privacy Compliance
Lead Capture
Location Heatmaps
Loyalty Program
Review Platform Integration
SMS Marketing
Social Media Integration
Surveys
Time Limited WiFi
Trigger Campaigns

Categories and Features

WiFi Marketing

Automated Emails
Branded Splash Page
Customer Analytics
Data Export
Data Privacy Compliance
Lead Capture
Location Heatmaps
Loyalty Program
Review Platform Integration
SMS Marketing
Social Media Integration
Surveys
Time Limited WiFi
Trigger Campaigns

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