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What is Wicked Reports?
To effectively enhance your entire marketing funnel, it is essential to thoroughly understand your data. Making ad spend decisions without proper insights can lead to ineffective strategies, so it is important to focus your budget on campaigns that have proven to deliver a high return on ad spend (ROAS) and are backed by solid evidence. Clear visibility into top-of-funnel (TOF) and middle-of-funnel (MOF) clicks that drive final sales conversions is vital. By utilizing real-time conversion data in relation to your advertising expenditures, you can make informed resource allocation decisions aimed at attracting cold traffic, especially when ad platforms provide insufficient measurements. It becomes crucial to analyze which sources of cold traffic, campaigns, audiences, and advertisements result in sustainable customer lifetime value at an acceptable ROAS. Maintaining real-time access to your customer relationship management (CRM) data and sales conversions, alongside insights into same-day ROAS, will greatly benefit your strategic planning. Moreover, it is worth investigating the effectiveness of Facebook videos and bottom-of-funnel (BOF) ads, even if they do not generate direct clicks, to assess their influence on your sales. Establishing confidence in the value of views and gaining a clearer understanding of bottom-of-funnel interactions is equally important. Identifying the significant clicks that occur before the final click can also guide your continued investment in critical feeder campaigns that contribute to ultimate conversions. Wicked Reports can provide a detailed analysis of your CRM and shopping cart conversions, allowing for accurate assessments of cold traffic conversion timelines and overall marketing strategy enhancement. This holistic approach not only empowers your decision-making process, but also significantly drives more effective advertising outcomes, ultimately maximizing your marketing efforts.
What is NielsenIQ Omnisales?
Gathering extensive sales data from both online and offline channels is essential for realizing the true capabilities of comprehensive omnichannel analysis. The carefully deduplicated data obtained through NielsenIQ’s proprietary techniques provides a clear multi-channel view by eliminating overlaps, thereby saving valuable time. Understanding the complexities of omnichannel sales and market share often requires integrating diverse data sources, which can result in the double-counting of sales and the challenging task of reconciling varying definitions and data sets. With NielsenIQ’s innovative deduplication and category alignment methods, you can remove ambiguity in data integration and focus on the results derived from accurate and clear information. By obtaining a detailed comparison of actual sales across online and offline platforms, businesses can effectively identify and rectify gaps in overall market analysis. This thorough strategy not only improves precision but also equips companies with the ability to make well-informed decisions based on trustworthy insights, ultimately fostering growth in their market strategies. Additionally, continuous monitoring of these metrics can lead to proactive adjustments that enhance overall business performance.
Integrations Supported
AWeber
ActiveCampaign
Amazon
Bïrch
ClickFunnels
Drip
Facebook Ads
Google Ads
HubSpot CMS Hub
Mailchimp
Integrations Supported
AWeber
ActiveCampaign
Amazon
Bïrch
ClickFunnels
Drip
Facebook Ads
Google Ads
HubSpot CMS Hub
Mailchimp
API Availability
Has API
API Availability
Has API
Pricing Information
$250 one-time payment
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Wicked Reports
Company Location
United States
Company Website
www.wickedreports.com
Company Facts
Organization Name
NielsenIQ
Company Location
United States
Company Website
nielseniq.com/global/en/solutions/omnisales/
Categories and Features
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking