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What is Wildberries?

Established in 2004, Wildberries has risen to become Russia's leading online retailer, featuring a vast inventory of more than 28 million products from 300,000 brands across various categories, including clothing, electronics, household goods, books, beauty items, and groceries. The platform efficiently handles as many as 1 million orders each day, serving a wide-ranging clientele throughout Russia and neighboring countries such as Belarus, Kazakhstan, Kyrgyzstan, Armenia, Uzbekistan, Azerbaijan, and Georgia. With an extensive network of over 49,000 pickup points across eight countries, Wildberries guarantees swift delivery and easy self-collection options for its customers. Vendors can opt for different partnership models, including FBO (Fulfillment by Operator), which allows Wildberries to manage storage, packaging, and shipping logistics on behalf of the sellers. Furthermore, the platform provides merchants with a suite of promotional tools, an automated recommendation system, and valuable analytical data to optimize their sales strategies. Recently, Wildberries has rolled out additional services, such as the Wibes video platform and consumer financing options, which further enhance its market presence. This ongoing innovation not only highlights Wildberries' dedication to adapting to its customers' needs but also reinforces its position as a key player in the evolving e-commerce landscape. By continuously expanding its offerings and improving user experience, Wildberries aims to maintain its competitive edge and foster lasting relationships with both consumers and partners.

What is Behaf?

Behaf is a commerce platform tailored for WhatsApp, specifically designed to support Indian direct-to-consumer brands. It allows sellers to upload their product information, including prices and options, and share a storefront link through social media platforms like Instagram, where customers can browse items, inquire about details, and make purchases directly via WhatsApp. The platform features an AI-driven sales assistant that can respond to product and delivery questions, suggest items and bundles, and supply payment links to ease the transaction process. Behaf supports both prepaid and cash-on-delivery orders, ensuring that COD confirmations are received before any shipment is dispatched, while also integrating seamlessly with PayU for payment processing and Shiprocket for logistics, which includes services such as pick-up, shipping, and tracking. Additionally, sellers can take advantage of a detailed dashboard that organizes customer and order information, enabling them to review past chats and address any issues, particularly those brought up by the AI assistant. This unique service focuses on Indian brands that sell physical products in diverse categories like fashion, jewelry, beauty, wellness, food, and home essentials, especially those looking to transform social media interactions into sales. By simplifying the shopping journey, Behaf not only enhances customer engagement but also aids brands in boosting their revenue growth. With its user-friendly interface and comprehensive features, it stands out as a valuable tool for modern businesses aiming to thrive in an increasingly digital marketplace.

Media

Media

No images available

Integrations Supported

VK

Integrations Supported

PayU
Shiprocket
WhatsApp

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

5% + ₹5 per order
Founding 100 rate: 5% of order value + ₹5 per shipped order, plus 18% GST on the fee. After the first 100 brands, the rate is 10% + ₹5 per shipped order + GST. No setup or monthly fee. Sellers pay shipping charges through their Shiprocket wallet.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Wildberries

Date Founded

2004

Company Location

Russia

Company Website

www.wildberries.ru/

Company Facts

Organization Name

Behaf Pvt Ltd

Date Founded

2024

Company Location

India

Company Website

www.behaf.co

Categories and Features

B2C Marketplaces

Not specified

Categories and Features

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