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What is Windsor.ai?

All marketing data is interconnected, with each marketing touchpoint carrying its own value and return on ad spend (ROAS). Utilizing multi-touch marketing attribution models enables a comprehensive analysis of all your marketing metrics, allowing for seamless importation into any tool of your choice. By linking all marketing data to our attribution platform, marketers can optimize their return on investment (ROI) across various channels, resulting in potential increases of 15-44% in marketing ROI. It is essential to evaluate ROI across different channels, campaigns, keywords, and creative strategies, while also considering factors such as cancellations, returns, and offline conversions. Streamlining the data collection process through automation reduces the time spent on formatting and preparation, allowing marketers to concentrate on deriving valuable insights. Our sophisticated marketing attribution software ensures that your data is readily accessible whenever and wherever needed, thanks to our user-friendly connectors and APIs. By analyzing customer journeys at every touchpoint, you can effectively optimize these interactions. Additionally, our budget optimizer and marketing attribution tools will assist in managing your budgets efficiently and saving valuable time in the process. Ultimately, this holistic approach to marketing data empowers marketers to make informed decisions that drive better outcomes.

What is ClickTrail?

ClickTrail is a GPL-2.0 licensed open-source attribution plugin designed for WordPress, which adeptly retains both first-touch and last-touch campaign contexts during user interactions across various activities, such as page views, dynamic forms, cached content, WooCommerce transactions, and authorized cross-domain actions. The plugin efficiently collects vital data, including UTMs, referrers, and key ad click identifiers, seamlessly integrating this information with submissions from popular form plugins like Contact Form 7, Fluent Forms, Gravity Forms, WPForms, Elementor Forms (Pro), and Ninja Forms. Furthermore, ClickTrail enhances attribution for WooCommerce orders and purchase events, captures browser dataLayer events, and comes equipped with features such as consent management, diagnostics, retry mechanisms, queue visibility, and an optional delivery pipeline for advanced tracking capabilities. Importantly, ClickTrail does not embed advertising pixels, which empowers site administrators to retain full control over their Google Tag Manager configurations and tags. This design choice allows website owners to customize their tracking setups to align with their unique requirements while prioritizing user privacy and data security. By offering such flexibility and a robust feature set, ClickTrail stands out as an invaluable tool for effective digital marketing efforts.

Media

Media

No images available

Integrations Supported

AdRoll
Awin
Criteo
Google Ads
Google Campaign Manager 360
Google Search Ads 360
Google Search Console
Google Sheets
HubSpot CRM
Intercom
Magento Business Intelligence
Meta Ads
Microsoft Advertising
Outbrain
Pinterest
Reddit
X Ads (Twitter Ads)
Zoho Analytics

Integrations Supported

WooCommerce

API Availability

API Availability

Pricing Information

$19 per month
Unlimited Reports
Unlimited Users
3 Data sources
2 Data Destinations
API+Database access
Free Trial Offered?

Pricing Information

Free
Free Version

Supported Platforms

SaaS

Supported Platforms

Not specified

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Windsor.ai

Date Founded

2017

Company Location

Switzerland

Company Website

windsor.ai/

Company Facts

Organization Name

Vizuh OÜ

Company Website

www.funnelsheet.com/clicktrail

Categories and Features

Conversion Tracking

Not specified

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Statistical Modeling

Marketing Attribution

Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Performance Marketing

Not specified

Categories and Features

Marketing Attribution

Not specified

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