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What is WingArc Retail Analytics?
WingArc Retail Analytics delivers critical insights into consumer behavior, assists in reducing costs, and evaluates the success of marketing campaigns. Leveraging your existing security camera infrastructure, you can track foot traffic patterns and generate heat maps that highlight areas of customer engagement across the store. This system, when integrated with Point of Sale data, enables you to analyze key metrics such as capture rates, conversion rates, and average transaction amounts. Furthermore, it allows you to develop employee schedules that are informed by accurate traffic predictions, promoting optimal resource allocation and enhancing sales potential. With its interactive dashboards and automated reporting capabilities, you gain valuable clarity regarding your store's operational performance. This comprehensive retail analytics platform equips physical retailers with robust tools to dissect in-store customer interactions, granting them a competitive advantage akin to that enjoyed by e-commerce businesses. For the first time, you can analyze data to uncover insights about both current and potential customers, paralleling the analytical depth found in online retail environments. By utilizing your pre-existing security camera system, you can gain a thorough understanding of customer movement in every direction, thereby providing a holistic perspective on both transient foot traffic and shoppers who enter your establishment. This innovative approach not only enhances operational efficiency but also drives strategic decision-making in real-time.
What is Analytiks?
Analytiks is a cutting-edge cloud-based solution tailored for counting foot traffic, specifically designed to assist retail shops, shopping malls, stadiums, and entertainment venues in effectively tracking pedestrian flow within their locations. Leveraging the sophisticated technology of Cisco Meraki cameras, it allows for immediate monitoring of store occupancy and delivers essential insights through features such as in-store points of interest (POI), zone labeling, and heat mapping. The platform boasts capabilities like multi-entrance and exit detection, live occupancy monitoring, web portal accessibility, API integration, free Wi-Fi via Cisco, and compatibility with customer relationship management (CRM) systems. Users receive instant notifications through SMS or email alerts when occupancy limits are reached, allowing for quick reactions to fluctuating circumstances. To maintain privacy compliance, Analytiks implements edge-based people detection, using algorithms from Meraki's cameras to ensure that video data remains on-site and personal information is protected. Rather than gathering identifiable details, it processes and presents data using randomly generated object IDs along with relevant metadata on an easy-to-use web dashboard, making it an ideal solution for venues prioritizing privacy. This balanced methodology of providing actionable insights while emphasizing data protection positions Analytiks as an invaluable tool for organizations aiming to improve their space management strategies. Furthermore, its user-friendly interface and robust feature set empower businesses to make informed decisions that can enhance customer experience and operational efficiency.
Integrations Supported
Cisco Meraki
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
WingArc
Date Founded
1986
Company Location
Australia
Company Website
wingarc.com.au/industry/retail-analytics/
Company Facts
Organization Name
Infillion
Date Founded
2008
Company Location
United States
Company Website
infillion.com/software/analytiks-ai/
Categories and Features
Categories and Features
People Counting
API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring