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What is WingArc Retail Analytics?
WingArc Retail Analytics delivers critical insights into consumer behavior, assists in reducing costs, and evaluates the success of marketing campaigns. Leveraging your existing security camera infrastructure, you can track foot traffic patterns and generate heat maps that highlight areas of customer engagement across the store. This system, when integrated with Point of Sale data, enables you to analyze key metrics such as capture rates, conversion rates, and average transaction amounts. Furthermore, it allows you to develop employee schedules that are informed by accurate traffic predictions, promoting optimal resource allocation and enhancing sales potential. With its interactive dashboards and automated reporting capabilities, you gain valuable clarity regarding your store's operational performance. This comprehensive retail analytics platform equips physical retailers with robust tools to dissect in-store customer interactions, granting them a competitive advantage akin to that enjoyed by e-commerce businesses. For the first time, you can analyze data to uncover insights about both current and potential customers, paralleling the analytical depth found in online retail environments. By utilizing your pre-existing security camera system, you can gain a thorough understanding of customer movement in every direction, thereby providing a holistic perspective on both transient foot traffic and shoppers who enter your establishment. This innovative approach not only enhances operational efficiency but also drives strategic decision-making in real-time.
What is Fullscreen Retail Analytics?
Harnessing cutting-edge technology and a flexible framework, Fullscreen Retail Analytics transforms basic location data into valuable and visually engaging insights. By utilizing Wi-Fi networks, indoor positioning systems, and device recognition, this platform produces real-time analytics that facilitate the counting, monitoring, and examination of shopper behavior and retail trends. Available as a Software as a Service (SaaS), it can be implemented either in the cloud or within a client's own infrastructure, featuring a decentralized design that revolves around a central hub distributing data to independent, scalable nodes at various locations. The solution promotes the integration of both web and mobile applications, beginning with shopping and loyalty programs that elevate the omnichannel experience, advancing to B2B sales and distribution frameworks, and culminating in sophisticated retail analytics tools that deliver in-depth analyses and actionable reports. This comprehensive methodology not only allows retailers to respond to shifting consumer behaviors but also enhances their overall strategic effectiveness, ultimately driving improved business outcomes. By adopting this innovative approach, retailers can stay ahead of market trends and better serve their customers' evolving needs.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
WingArc
Date Founded
1986
Company Location
Australia
Company Website
wingarc.com.au/industry/retail-analytics/
Company Facts
Organization Name
Fullscreen Digital
Company Location
United States
Company Website
www.fullscreendigital.com/solutions/retail-and-ecommerce