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What is Wipro Promax?

In the Consumer Packaged Goods (CPG) industry, trade spending often constitutes the second largest expense, only surpassed by the cost of goods sold. Given the rapid shifts in consumer preferences and the dynamics of retail partnerships, these businesses need improved tools to manage their trade promotion optimization more effectively. The challenge of optimizing trade spending is further complicated by a variety of external factors, including intense market competition, logistics that vary by region, and the need to adhere to regulatory standards. Internally, companies face hurdles such as disjointed data systems that span across different platforms like ERP and POS, difficulties in deriving actionable insights from promotion-related analyses, and common obstacles in fostering collaboration between sales, marketing, finance, and demand planning teams. To address these multifaceted challenges, Wipro has introduced its Promax® suite of solutions, which includes trade promotion management, optimization, and execution (TPM, TPO, and TPx), thereby providing a holistic approach to managing trade spending. By utilizing these innovative solutions, CPG firms can more adeptly navigate the intricacies of trade spending, ensuring improved efficiency and effectiveness in their promotional strategies. This not only boosts their operational capabilities but also positions them favorably in a competitive marketplace.

What is IMA360?

By modifying on-invoice prices, on-invoice incentives, and off-invoice commissions, companies can enhance their profit margins. IMA360 specializes in the optimization, budgeting, and implementation of pricing strategies alongside off-invoice modifications. Additionally, it leverages historical data to generate future sales forecasts and develop strategies that navigate competitive environments, factoring in elements like price sensitivity and inventory levels. Utilizing this framework, the system can assess and recommend the most advantageous pricing by taking into account relevant off-invoice adjustments for both customers and products. Recognizing that each business faces distinct challenges, IMA360 dedicates time to comprehend the specific data, processes, and cultural nuances of each organization, as well as their competitive positioning. This thorough understanding enables businesses to incorporate their unique attributes, or "secret sauce," into tailored solutions that yield measurable results. In collaboration, these features provide immediate insights into profitability specific to individual deals, facilitating smoother customer quotations and contract negotiations. To promote clarity and efficiency across the organization, all teams will have access to the same data points, fostering a unified approach to decision-making. Ultimately, IMA360's deep comprehension of a company's internal dynamics empowers it to deliver the most effective solutions.

Media

Media

Integrations Supported

Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith

Integrations Supported

Acumatica Cloud ERP
Infor Distribution SX.e
Microsoft Dynamics 365 Business Central
NetSuite
SAP ERP
Sage 300
Salesforce

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Wipro

Company Location

United States

Company Website

www.wipro.com/consumer-packaged-goods/wipro-promax/

Company Facts

Organization Name

IMA360

Date Founded

2020

Company Location

United States

Company Website

www.IMA360.com

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Budgeting & Forecasting
Competitor Analysis
Customer Management

Categories and Features

Demand Planning

Not specified

Pricing Optimization

Not specified

Rebate Management

Not specified

Revenue Intelligence

Not specified

Revenue Management

Not specified

Sales Compensation

Not specified

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