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Ratings and Reviews 0 Ratings
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What is Wipro Promax?
In the Consumer Packaged Goods (CPG) industry, trade spending often constitutes the second largest expense, only surpassed by the cost of goods sold. Given the rapid shifts in consumer preferences and the dynamics of retail partnerships, these businesses need improved tools to manage their trade promotion optimization more effectively. The challenge of optimizing trade spending is further complicated by a variety of external factors, including intense market competition, logistics that vary by region, and the need to adhere to regulatory standards. Internally, companies face hurdles such as disjointed data systems that span across different platforms like ERP and POS, difficulties in deriving actionable insights from promotion-related analyses, and common obstacles in fostering collaboration between sales, marketing, finance, and demand planning teams. To address these multifaceted challenges, Wipro has introduced its Promax® suite of solutions, which includes trade promotion management, optimization, and execution (TPM, TPO, and TPx), thereby providing a holistic approach to managing trade spending. By utilizing these innovative solutions, CPG firms can more adeptly navigate the intricacies of trade spending, ensuring improved efficiency and effectiveness in their promotional strategies. This not only boosts their operational capabilities but also positions them favorably in a competitive marketplace.
What is Inmar ScanApps?
Envision having the ability to assess the impact of your promotional efforts nearly instantaneously; this is possible through ScanApps' validation services that are based on consumption. These services enable brands to make informed decisions regarding the allocation and modification of their promotional budgets according to confirmed results. Instead of randomly boosting budgets for all promotions, you can strategically invest in those that deliver the most significant returns. Furthermore, they provide insightful data that can help optimize your trade spending. Their reports may reveal challenges such as improper merchandising or insufficient performance metrics, allowing for a deeper understanding of your promotional effectiveness. You can conduct audits on specific trade events or evaluate all events across various distribution partners, whether at a regional or national level. With a simple and affordable pricing structure, you have the potential to cut costs and reinvest those savings into future trade activities. This method not only increases the clarity of your trade expenditures but also enables you to evaluate your pass-thru efficiency, helping you to identify underperforming retailers and wholesalers. Ultimately, you can substantiate deductions and refine your overall promotional approach. By leveraging these insights, you not only enhance your brand’s visibility but also position it for increased success amidst stiff competition in the market. Now is the time to take advantage of these tools to revolutionize your promotional strategy.
Integrations Supported
Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith
Integrations Supported
Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Wipro
Company Location
United States
Company Website
www.wipro.com/consumer-packaged-goods/wipro-promax/
Company Facts
Organization Name
Inmar Intelligence
Date Founded
1980
Company Location
United States
Company Website
www.inmar.com/solutions/fintech-solutions/trade-promotion
Categories and Features
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
Categories and Features
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management