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What is Wipro Promax?
In the Consumer Packaged Goods (CPG) industry, trade spending often constitutes the second largest expense, only surpassed by the cost of goods sold. Given the rapid shifts in consumer preferences and the dynamics of retail partnerships, these businesses need improved tools to manage their trade promotion optimization more effectively. The challenge of optimizing trade spending is further complicated by a variety of external factors, including intense market competition, logistics that vary by region, and the need to adhere to regulatory standards. Internally, companies face hurdles such as disjointed data systems that span across different platforms like ERP and POS, difficulties in deriving actionable insights from promotion-related analyses, and common obstacles in fostering collaboration between sales, marketing, finance, and demand planning teams. To address these multifaceted challenges, Wipro has introduced its Promax® suite of solutions, which includes trade promotion management, optimization, and execution (TPM, TPO, and TPx), thereby providing a holistic approach to managing trade spending. By utilizing these innovative solutions, CPG firms can more adeptly navigate the intricacies of trade spending, ensuring improved efficiency and effectiveness in their promotional strategies. This not only boosts their operational capabilities but also positions them favorably in a competitive marketplace.
What is Scarborough?
Nielsen Scarborough provides in-depth analyses of consumer behavior both locally and nationally across over 2,000 categories, touching on areas such as leisure activities, shopping preferences, buying patterns, and media consumption. With more than 330,000 surveys conducted annually in the U.S., they enable advertisers and media companies to meet customer demands while identifying fresh strategic avenues. Understanding the unique characteristics of your target audience facilitates a clearer view of the competitive environment, potentially leading to the development of strategies that maximize your strengths. Their localized studies of market insights delve into various sectors, including automotive, banking and finance, beverages, demographics, digital and internet habits, grocery shopping, healthcare, home improvement, lifestyle choices, media usage, restaurant frequency, retail actions, sports interests, telecom services, transportation, travel trends, and voting habits. Such a thorough examination not only helps pinpoint market trends but also improves marketing efforts that are specifically designed for different consumer groups. Ultimately, this wealth of information positions businesses to more effectively engage with their audiences and adapt to evolving market dynamics.
Integrations Supported
Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith
Integrations Supported
Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Wipro
Company Location
United States
Company Website
www.wipro.com/consumer-packaged-goods/wipro-promax/
Company Facts
Organization Name
Nielsen
Date Founded
1923
Company Location
United States
Company Website
www.nielsen.com/solutions/audience-measurement/scarborough/
Categories and Features
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management