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What is Wipster?

Assessing creative endeavors ought to be a simple task. Wipster streamlines the review process, allowing creative teams to generate superior work with greater efficiency. You can kick off your project by uploading works in progress (WIPs) and inviting collaborators such as creatives, project managers, and reviewers. Wipster facilitates the uploading and sharing of WIPs from its cloud, multiple storage services, Adobe applications, or through API connections. Collaborators can share their insights on specific assets or comprehensive campaigns. Both creatives and project managers can move fluidly through various iterations and review stages. Each asset and project is tracked through distinct phases, transitioning from 'Review' to 'In Progress' and ultimately to 'Approved'. After finalization, the approved materials can be delivered in high resolution, downloaded, or shared with other storage solutions, or via API. This comprehensive methodology guarantees that every aspect of the creative workflow is structured and efficient, thus significantly boosting collaboration and productivity. By ensuring clear communication and easy access to materials, Wipster further enhances the overall project experience for all involved.

What is Simple Admation?

Simple Admation is a marketing approval workflow, online proofing and project management platform built by Simple Marketing Solutions (simple.io) for marketing teams, creative agencies and regulated organisations in banking, insurance, health and retail. The problem Admation solves: marketing teams managing high volumes of campaign content typically rely on email chains, shared drives and disconnected review tools. The result is version confusion, missed deadlines, duplicated feedback and approval processes that lack a defensible audit trail — a real compliance risk in regulated industries. Admation manages the complete creative production process from structured brief to final approved asset in a single platform. • Project management: structured brief templates capture requirements before creative work begins. Task scheduling runs against live resource capacity, with campaign calendars, Gantt timelines and dashboards giving managers full visibility across every active project. • Approval workflow: assets route through sequenced, multi-level approval pathways. Stakeholders annotate directly online — print, digital, video and HTML — with all feedback consolidated in one view. Automated reminders keep reviewers accountable. Batch approvals and forwarding tools cut high-volume review cycle costs. • Online proofing: side-by-side revision comparison and consolidated feedback give creative teams a single source of truth across every review cycle. • Compliance: tamper-proof audit trail records every review action and approval decision with timestamps and reviewer attribution — exportable for regulatory submission. Mandatory checklists ensure compliance steps are confirmed before sign-off. • Resource management: live resource planner, time tracking, skill-based scheduling and workload dashboards. Used by Bupa, Bendigo Bank, RACV, HESTA, Hollard, Woolworths, Mondelez, Spotlight and Tourism Australia. Standalone product by Simple Marketing Solutions (simple.io)

Media

Media

Integrations Supported

Adobe After Effects
Adobe Premiere Pro
Brightcove
Dropbox
Microsoft Teams
Simple Asset Manager
Simple Retailpath
Slack
Vimeo
Wistia

Integrations Supported

Adobe After Effects
Adobe Premiere Pro
Brightcove
Dropbox
Microsoft Teams
Simple Asset Manager
Simple Retailpath
Slack
Vimeo
Wistia

API Availability

Has API

API Availability

Has API

Pricing Information

$25 per user per month
Free Trial Offered?
Free Version

Pricing Information

$50
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Wipster

Date Founded

2012

Company Location

New Zealand

Company Website

wipster.io

Company Facts

Organization Name

Simple

Date Founded

2007

Company Location

Australia

Company Website

www.simple.io/products/simple-admation

Categories and Features

Creative Management

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Online Proofing

Audit Trail
Due Date Tracking
File Sharing
Markup Tools
Role-Based Permissions
Status Tracking
Version Control

Video Review & Collaboration

Activity Notifications
Annotations
Client Portal
Communication Tools
Customizable Branding / White Label
For Agencies
One-Click Approvals
Roles / Permissions / Groups
Side-to-Side Comparisons
Stages
Threaded Comments
Version Control
Video Editing
Workflow Management

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Creative Management

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

MRM

Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning

Online Proofing

Audit Trail
Due Date Tracking
File Sharing
Markup Tools
Role-Based Permissions
Status Tracking
Version Control

Project Portfolio Management

Budget Management
Collaboration
Dashboard
Issue Management
Milestone Tracking
Portfolio Management
Project Planning
Requirements Management
Resource Management
Status Tracking
Task Management
Time & Expense Tracking

Resource Management

Capacity Management
Data Visualization
Demand Forecasting
Drag & Drop
Employee Scheduling
Filtered Search
Resource Allocation
Skills Tracking
Utilization Management

Workflow Management

Access Controls/Permissions
Approval Process Control
Business Process Automation
Calendar Management
Compliance Tracking
Configurable Workflow
Customizable Dashboard
Document Management
Forms Management
Graphical Workflow Editor
Mobile Access
No-Code
Task Management
Third Party Integrations
Workflow Configuration

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