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What is WonFlo?

WonFlo is an innovative online platform designed for roofing contractors that focuses on lead qualification and advertising feedback specifically for those using Google Ads. By integrating a customized quote funnel directly on the contractor's website, it enables homeowners to easily request roofing estimates by entering their address. This system enriches incoming submissions with vital information, such as roof measurements and historical weather data, while also ensuring the validity of contact and address details to create a lead score. Contractors can efficiently assess each lead through an intuitive dashboard, classifying them as qualified, booked, or sold, and communicate these results back to Google Ads to improve their advertising tactics. Furthermore, the platform includes service-area settings that limit estimates to a specified radius, and teams receive prompt notifications via email and phone for any new submissions. WonFlo is built to enhance lead capture, qualification, and advertising analytics, seamlessly integrating with existing CRM and job management systems without replacing them. Ultimately, this platform not only helps roofing contractors optimize their sales processes but also significantly boosts their marketing effectiveness, positioning them for greater success in a competitive industry. The robust features of WonFlo ensure that contractors are well-equipped to handle leads efficiently and effectively.

What is The Estimating EDGE?

The EDGE™ is an innovative software solution designed specifically for commercial roofing companies, providing automated takeoff and estimation capabilities. This professional roofing estimating tool is not only powerful and comprehensive but also user-friendly, making it accessible for most roofing contractors and estimators. Installation can typically be completed within a few days, allowing for quick deployment. The EDGE boasts various features, such as an all-in-one platform that integrates cost estimation with takeoff functionalities. Users can measure standing seam metal roofing and tapered insulation with ease, and it also provides precise calculations for fastener lengths. Furthermore, the software allows for customized pricing, ensuring that roofing bids remain accurate and competitive, while complex calculations for labor and material costs are performed in real-time. Developed by seasoned roofing experts, the EDGE is designed to be intuitive, enhanced by extensive databases of roofing products sourced from various manufacturers, ensuring that users have access to the most relevant information available. Additionally, this software helps streamline the estimating process, ultimately leading to greater efficiency and profitability for roofing businesses.

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Integrations Supported

Acculynx
Google Ads
JobNimbus
Jobber
Zapier

Integrations Supported

Field Materials
Followup CRM

API Availability

API Availability

Pricing Information

$97/month
$97 per month with unlimited leads, no setup fee, and no long-term contract; cancel anytime.
Free Trial Offered?

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

WonFlo

Date Founded

2026

Company Location

United States

Company Website

wonflo.com

Company Facts

Organization Name

Estimating Edge

Date Founded

1986

Company Location

United States

Company Website

www.estimatingedge.com

Categories and Features

Lead Generation

Not specified

Categories and Features

Construction Estimating

Accounting Integration
Audit Trail
Bid Management
Building Product Database
Change Orders
Cost Database
Customizable Templates
Electrical Estimating
HVAC Estimating
Historical Database
Job Costing
Plumbing Estimating
Project Management
Quote Management
Reporting/Analytics
Scheduling
Subcontractor Management
Takeoff
What-if Analysis

Flooring

Not specified

Roofing

Checklists & Inspections
Commercial / Industrial
Quotes / Estimates
Scheduling
Work Order Management

Takeoff

Assembly Takeoff
Cross Section Creation
Electronic Plans
Error Checking
Subcontractor Management

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