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What is WorkMagic?

WorkMagic gives brands a scientific approach to marketing measurement by combining geo-based incrementality tests, calibrated attribution, and advanced MMM into one streamlined platform. Its automated testing engine eliminates guesswork by revealing the true incremental impact of paid channels, creative variations, or campaign types across real markets. Each experiment feeds back into WorkMagic’s attribution model, ensuring the data reflects what actually drives sales—not what ad platforms claim. The system also accounts for halo effects across Amazon, retail, and wholesale, giving businesses a complete view of how marketing influences every revenue stream. With fast setup and Shopify-native tracking, brands can run tests without engineering teams or complex data pipelines. WorkMagic’s insights provide exact budget recommendations, optimal spend levels by channel, and clear direction for scaling winning campaigns. The MMM model, strengthened by incrementality data, predicts performance across scenarios and helps plan profitable ad investments. Brands gain a measurable increase in ROAS, MER, and efficiency within the first few weeks. The platform’s intuitive reporting breaks down both high-level patterns and granular channel-level insights. For brands navigating today’s fragmented measurement landscape, WorkMagic is the reliable system that ties experimentation, attribution, and forecasting together.

What is ABConvert?

ABConvert is an all-encompassing solution for A/B testing specifically designed for Shopify stores, with the goal of helping e-commerce businesses enhance key elements of their online presence through experimentation informed by data. The platform allows for real-time split testing, enabling different versions of a store to be shown to various visitors at the same URL, which provides a precise assessment of performance across the different variations. It supports experimentation across numerous crucial components, including product pricing, shipping policies, product page features, checkout processes, URL redirects, and the general design of the site, empowering merchants to effectively oversee their optimization strategies for better conversions and increased revenue. Thanks to its user-friendly, no-code interface that integrates smoothly with Shopify, teams can create, launch, and manage experiments without any need for technical skills, ensuring the site's performance and structure remain intact. This capability not only simplifies the testing process but also promotes continuous enhancements in customer interaction and sales results for online retailers. Overall, ABConvert is a vital tool for businesses aiming to refine their online strategies and boost their success in the competitive e-commerce landscape.

Media

Media

Integrations Supported

Shopify
Facebook
Instagram
LinkedIn
TikTok
X (Twitter)
YouTube

Integrations Supported

Shopify

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$74 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

WorkMagic

Date Founded

2023

Company Location

United States

Company Website

www.workmagic.io

Company Facts

Organization Name

ABConvert

Date Founded

2022

Company Location

United States

Company Website

www.abconvert.io

Categories and Features

AI eCommerce

Not specified

eCommerce Marketing

Not specified

eCommerce Tools

Not specified

Marketing Analytics

Not specified

Marketing Attribution

Not specified

Marketing Planning

Not specified

Categories and Features

AB Testing

Not specified

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