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What is Wunderdata?

Data insights empower employees at every level, leading to more informed decision-making throughout departments and organizations. A genuinely data-driven culture can thrive only when user-friendly tools are made available to all personnel, rather than just those who specialize in data. Nowadays, advanced business intelligence has expanded beyond the confines of large online retailers, opening the field to a broader range of businesses. With Wunderdata, your IT department can bypass the complexities of SQL queries and intricate data modeling, as our experts manage these processes smoothly through the front end. Our focus is primarily on eCommerce, leveraging years of industry knowledge and integrating crucial insights from numerous online stores directly into Wunderdata, which helps ensure your competitiveness in the market. Instantly segment reports across any dimension you desire—there's no need for coding; just a few simple clicks will do the trick. Furthermore, our intuitive interface enables all staff members to take advantage of data, promoting a collaborative and innovative environment that inspires creativity and teamwork. This transformation in how data is utilized can lead to greater overall efficiency and effectiveness within the organization.

What is Lexer?

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

Media

Media

Integrations Supported

Integrations Supported

Attentive
Campaign Monitor
Cordial
Emarsys
Facebook
HubSpot Customer Platform
InMoment
Iterable
LinkedIn
Listrak
Magento
Mailchimp
Shopify
Tall Bob
Vero
Vision6
commercetools
dotdigital Engagement Cloud
me&u

API Availability

API Availability

Pricing Information

€199 per month
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Wunderdata

Date Founded

2013

Company Location

Germany

Company Website

wunderdata.com

Company Facts

Organization Name

Lexer

Date Founded

2008

Company Location

Australia

Company Website

lexer.io

Categories and Features

Business Intelligence

Not specified

Retail Analytics

Not specified

Categories and Features

Audience Intelligence

Not specified

Clienteling

Not specified

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Identity Resolution

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

Not specified

Predictive Analytics

Not specified

Retail Analytics

Not specified

Retail Intelligence

Not specified

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