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What is XMP?

XMP, developed by Mobvista, serves as the definitive tool for app marketers aiming to streamline their advertising across multiple channels. Featuring cross-channel media purchasing, comprehensive data analysis, and efficient bulk creative management, XMP simplifies campaign oversight on a worldwide scale, encompassing various media platforms and SDK ad networks. Additionally, the platform offers in-depth reporting and analytics, enabling marketers to monitor and assess performance across all channels effectively. This streamlined approach not only enhances efficiency but also empowers marketers to make informed decisions based on real-time data insights.

What is Papirfly?

Papirfly is a trusted SaaS provider empowering global businesses to deliver consistent, on-brand content at scale. Combining Digital Asset Management (DAM) with templated content creation, Papirfly enables marketing and brand teams to centralize assets, streamline approvals, and produce brand-compliant materials across every channel—digital, print, and video. Today, over 1 million users across 1,500+ brands, including Mercedes-Benz, Mondelez, and Goldman Sachs, rely on Papirfly to strengthen brand governance, speed up campaign execution, and improve creative efficiency. As part of the Papirfly Group—which includes Keepeek, Brandpad, and Adgistics—Papirfly continues to lead the way in helping enterprises simplify content operations and build stronger, more unified brand experiences worldwide.

Media

Media

Integrations Supported

AppLovin
Facebook
Google Ads
Mintegral
Unity
ironSource

Integrations Supported

Adobe Creative Cloud
Akeneo PIM
CI HUB
Figma
Getty Images
Google Drive
Google Workspace
Inriver PIM
Keepeek
Mailchimp
Microsoft 365
Optimizely One
Shopify
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

We help you to tailor a solution to match your current and future business needs. Start where you’ll see the biggest impact, whether that is:

Digital Asset Management (DAM) to control every asset
Templated Content Creation for next‑level scaling and localization
Building a fully bespoke content command centre

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Mobvista

Date Founded

2013

Company Location

Singapore

Company Website

xmp.mobvista.com

Company Facts

Organization Name

Papirfly

Date Founded

2000

Company Location

Norway

Company Website

www.papirfly.com

Categories and Features

Campaign Management

Channel Management

Creative Management

Collaboration

Media Buying

Not specified

Social Media Advertising

Ad Creation
Bulk Advertising
Campaign Management
Digital Asset Management
Reporting / Analytics

Categories and Features

Ad Makers

Not specified

Brand Management

Approval Process Control
Artwork Management
Asset Management

Campaign Management

Email Marketing

Content Creation

Advertising Content Creation
Collaboration Tools
Content Calendar
Content Curation
Content Planning
Marketing Content Creation
Sales Content Creation
Template Creation
User-Generated Content
Video Content Creation
Visual Content Creation

Creative Management

Not specified

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Reporting/Analytics
Search/Filter
Version Control
Watermarking
Workflow Management

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