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What is XTEL AI?

XTEL represents a cutting-edge AI platform specifically designed for commercial operations, aimed at helping businesses convert their data into actionable strategies and execute them proficiently. Within its framework, XTEL features multiple modules, including ADAM (Augmented Data Management) for efficient data ingestion and standardization, RGM (Revenue Growth Management) which delivers insights and strategies from a holistic company perspective, MAX AI focused on maximizing profit and revenue outcomes, TPX for the comprehensive management of trade promotions from start to finish, and REX for ensuring effective retail execution across various channels, customers, and distribution methods. Tailored for enterprise applications, XTEL is structured with a modular and scalable architecture supported by open APIs, complies with industry standards such as ISO, SOC, and GDPR, and operates on the Azure platform to accommodate both centralized and decentralized models. The AI and data science facets of the platform are specifically crafted for the consumer goods industry, allowing for personalization, extensive back-testing, and maintaining transparency to build trust and reliability. Additionally, XTEL's pioneering technology not only serves as an essential tool for businesses aiming to boost their operational effectiveness but also plays a critical role in fostering sustainable growth in a highly competitive landscape, making it a key asset for future-oriented companies.

What is Salesforce Agentforce Consumer Goods?

Consumer Goods Cloud is a purpose-built CRM solution tailored to the unique needs of consumer packaged goods companies. Built on Salesforce’s unified platform, it combines AI, analytics, and workflow automation to align planning and execution across the entire organization. The platform connects B2B retail operations and B2C consumer engagement into a single data-driven ecosystem. Sales teams can accelerate deal cycles with guided selling, opportunity tracking, and consolidated account insights. Customer business planning tools allow companies to manage baseline forecasts, volume targets, and trade investments within one structured framework. Trade promotion management provides a Gantt-style calendar view, scenario planning, and funds tracking to optimize promotional effectiveness. Field teams are equipped with mobile visit planning, task management, and retail execution capabilities to ensure flawless in-store performance. Offline functionality ensures productivity continues regardless of connectivity. Service teams can enhance satisfaction through automated omni-channel case routing and integrated service dashboards. Embedded AI agents deliver predictive insights and next-best-action recommendations across every function. Seamless integrations with data platforms and analytics tools provide deeper intelligence for smarter decisions. Consumer Goods Cloud enables brands to collaborate more effectively with channel partners, reduce inefficiencies, and drive sustainable, profitable growth.

Media

Media

Integrations Supported

Accenture Cloud Retail Execution
Cleo Integration Cloud
Collate
Databricks Data Intelligence Platform
Deloitte Cascade Suite
EY Cloud Data IQ
Infosys Cortex
Microsoft 365
Microsoft Azure
NTT Global Data Centers
SAP Cloud Platform
Salesforce
Snowflake

Integrations Supported

Accenture Cloud Retail Execution
Cleo Integration Cloud
Collate
Databricks Data Intelligence Platform
Deloitte Cascade Suite
EY Cloud Data IQ
Infosys Cortex
Microsoft 365
Microsoft Azure
NTT Global Data Centers
SAP Cloud Platform
Salesforce
Snowflake

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

XTEL AI

Date Founded

1991

Company Location

Italy

Company Website

xtech.ai/

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/consumer-goods/cloud/

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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