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What is XTEL AI?

XTEL represents a cutting-edge AI platform specifically designed for commercial operations, aimed at helping businesses convert their data into actionable strategies and execute them proficiently. Within its framework, XTEL features multiple modules, including ADAM (Augmented Data Management) for efficient data ingestion and standardization, RGM (Revenue Growth Management) which delivers insights and strategies from a holistic company perspective, MAX AI focused on maximizing profit and revenue outcomes, TPX for the comprehensive management of trade promotions from start to finish, and REX for ensuring effective retail execution across various channels, customers, and distribution methods. Tailored for enterprise applications, XTEL is structured with a modular and scalable architecture supported by open APIs, complies with industry standards such as ISO, SOC, and GDPR, and operates on the Azure platform to accommodate both centralized and decentralized models. The AI and data science facets of the platform are specifically crafted for the consumer goods industry, allowing for personalization, extensive back-testing, and maintaining transparency to build trust and reliability. Additionally, XTEL's pioneering technology not only serves as an essential tool for businesses aiming to boost their operational effectiveness but also plays a critical role in fostering sustainable growth in a highly competitive landscape, making it a key asset for future-oriented companies.

What is TELUS Trade Promotion Management?

TELUS Trade Promotion Management’s offerings (formerly Exceedra) empower consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. We transform how brands plan, execute and settle trade investments across global markets. 25+ years of experience in the CPG industry. The platform is an end-to-end solution, enabling CPG teams to: Increase forecast accuracy and plan/approve trade spend. Execute and optimize promotions to boost ROI. Manage contracts, claims, deductions, and control finances. Key Features AI Assistant: Get instant system guidance and expert insights by querying your data using plain language. Analyze promotion ROI, trade spend, and performance metrics, significantly enhancing user adoption and productivity. Advanced Analytics: Transform complex data into actionable insights with pre-built dashboards (P&L, forecast accuracy) and a custom report builder. Reporting is powered by Google Cloud Platform, offering deep data exploration, advanced filtering, and role-based security for compliance. Enterprise Scalability: Support complex global operations with multi-channel, multi-retailer, multi-language, and multi-currency capabilities. Our cloud-native architecture integrates seamlessly with major ERP and data systems for rapid deployment. Mobile Companion App: Access critical promotion details and approve programs on-the-go, providing in-field teams maximum flexibility. Operational Advantages TELUS Trade Promotion Management is built on simplicity, scalability, and synergy, offering an intuitive, user-friendly, and configurable platform. We ensure your success with a dedicated customer success team, comprehensive training, pre-built integrations, and 24/7 Global Support & Success Team.

Media

Media

No images available

Integrations Supported

Accenture Cloud Retail Execution
Databricks Data Intelligence Platform
Deloitte Cascade Suite
Dynamics 365 Commerce
EY Cloud Data IQ
Infosys Cortex
Microsoft 365
Microsoft Azure
NTT Global Data Centers
NetSuite
SAP Cloud Platform
SAP HANA
Snowflake

Integrations Supported

Accenture Cloud Retail Execution
Databricks Data Intelligence Platform
Deloitte Cascade Suite
Dynamics 365 Commerce
EY Cloud Data IQ
Infosys Cortex
Microsoft 365
Microsoft Azure
NTT Global Data Centers
NetSuite
SAP Cloud Platform
SAP HANA
Snowflake

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

XTEL AI

Date Founded

1991

Company Location

Italy

Company Website

xtech.ai/

Company Facts

Organization Name

TELUS Agriculture & Consumer Goods

Company Location

Canada

Company Website

www.telus.com/tpm

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

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