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What is Xaxis?

As pioneers in media that focuses on results, we work diligently to ensure that the digital spending of advertisers aligns seamlessly with their key business outcomes. Our unique AI-driven optimization tool, Copilot, empowers the development of customized algorithmic models that identify specific performance trends and make real-time adjustments to investments, all tailored to meet the distinct goals of our clients. At Xaxis, we are dedicated to continuous innovation and teamwork to boost the effectiveness of campaigns across a variety of platforms, such as Digital Out of Home (DOOH), audio, e-commerce, shoppable formats, and specialized creative services. Founded in 2011, Xaxis operates as the advanced programmatic arm of GroupM, the largest media investment firm in the world, providing localized knowledge and expertise across 48 markets globally. Our ongoing commitment to advancing strategies and technologies positions us to reshape the standards of success in the digital advertising arena. By prioritizing client needs and adapting to the ever-evolving landscape, we aim to drive superior outcomes for advertisers everywhere.

What is Vistar?

Vistar is transforming the out-of-home advertising industry by leveraging cutting-edge technology that enhances the efficiency of purchasing, selling, and managing digital signage media. Their all-encompassing programmatic framework is crafted to unlock the full potential of digital out-of-home (DOOH) advertising for companies. This framework includes a demand-side platform (DSP), a supply-side platform (SSP), and digital signage software, encompassing both their advertising platform and Cortex, all integrated harmoniously to support data-driven, automated, and quantifiable transactions within the DOOH realm. With automated creative transcoding, businesses can ensure that standard creative sizes are presented perfectly on any out-of-home display. By utilizing first-party data or collaborating with industry experts, brands can refine their targeting strategies, allowing for consistent targeting across all DOOH channels effortlessly and without manual effort. Vistar’s innovative solutions enable advertisers to connect with audiences in physical spaces, simplifying the process of reaching potential customers in their everyday environments. In this way, Vistar not only enhances advertising effectiveness but also elevates the overall consumer experience in the realm of out-of-home advertising.

Media

Media

Integrations Supported

Advantage
DynAdmic
Eyeota
Google Ads
Instagram
LinkedIn
MINT
SeenLabs
Sizmek Ad Suite
Vendron
YouTube

Integrations Supported

Advantage
DynAdmic
Eyeota
Google Ads
Instagram
LinkedIn
MINT
SeenLabs
Sizmek Ad Suite
Vendron
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Xaxis

Date Founded

2011

Company Location

United States

Company Website

www.xaxis.com

Company Facts

Organization Name

Vistar Media

Date Founded

2011

Company Location

United States

Company Website

vistarmedia.com

Categories and Features

Artificial Intelligence

Chatbot
For Healthcare
For Sales
For eCommerce
Image Recognition
Machine Learning
Multi-Language
Natural Language Processing
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation
Virtual Personal Assistant (VPA)

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

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