List of the Best Xaxis Alternatives in 2025

Explore the best alternatives to Xaxis available in 2025. Compare user ratings, reviews, pricing, and features of these alternatives. Top Business Software highlights the best options in the market that provide products comparable to Xaxis. Browse through the alternatives listed below to find the perfect fit for your requirements.

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    Rivery Reviews & Ratings

    Rivery

    Rivery

    Streamline your data management, empowering informed decision-making effortlessly.
    Rivery's ETL platform streamlines the consolidation, transformation, and management of all internal and external data sources within the cloud for businesses. Notable Features: Pre-built Data Models: Rivery offers a comprehensive collection of pre-configured data models that empower data teams to rapidly establish effective data pipelines. Fully Managed: This platform operates without the need for coding, is auto-scalable, and is designed to be user-friendly, freeing up teams to concentrate on essential tasks instead of backend upkeep. Multiple Environments: Rivery provides the capability for teams to build and replicate tailored environments suited for individual teams or specific projects. Reverse ETL: This feature facilitates the automatic transfer of data from cloud warehouses to various business applications, marketing platforms, customer data platforms, and more, enhancing operational efficiency. Additionally, Rivery's innovative solutions help organizations harness their data more effectively, driving informed decision-making across all departments.
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    1plusX Reviews & Ratings

    1plusX

    1plusX GmbH

    Empower your publishing decisions with precise data insights.
    Our data management platform empowers publishers to make informed, data-driven choices based on first-party insights, enabling precise audience targeting and engagement in real time. This approach eliminates reliance on intuition. We gather, refine, and optimize our clients' first-party data while ensuring privacy and security, thereby maximizing its potential for impactful decision-making. As a result, our customers can engage their audiences more effectively than ever before.
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    Simpli.fi Reviews & Ratings

    Simpli.fi

    Simpli.fi

    Transform your marketing with precise, data-driven programmatic solutions.
    Our flagship offering, the Simpli.fi Programmatic Marketing Platform, streamlines the acquisition of highly-targeted impressions through numerous real-time bidding (RTB) ad exchanges. By utilizing Simpli.fi, programmatic marketers can harness unstructured data, opening up limitless opportunities for both display and mobile advertising strategies. The platform empowers marketers to focus on precise targeting, optimization, and analysis of display campaigns at the level of individual data elements, paralleling the capabilities afforded to local advertisers in pay-for-performance search, which ultimately enhances accuracy and minimizes inefficiencies. Notably, Simpli.fi is unique as the only programmatic marketing solution specifically crafted for unstructured data applications. Unlike many of its rivals that depend on generic technology acquired from third parties, Simpli.fi dedicates itself to developing proprietary technologies tailored for the effective use of unstructured data. Furthermore, the platform includes a well-rounded suite with DSP, DMP, and SSP features, allowing it to serve as a versatile tool for marketers. As a result, users experience a more cohesive and efficient approach to their programmatic marketing initiatives, leading to better performance outcomes and increased return on investment. This comprehensive functionality sets Simpli.fi apart as a leader in the programmatic marketing landscape.
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    IRI Voracity Reviews & Ratings

    IRI Voracity

    IRI, The CoSort Company

    Streamline your data management with efficiency and flexibility.
    IRI Voracity is a comprehensive software platform designed for efficient, cost-effective, and user-friendly management of the entire data lifecycle. This platform accelerates and integrates essential processes such as data discovery, governance, migration, analytics, and integration within a unified interface based on Eclipse™. By merging various functionalities and offering a broad spectrum of job design and execution alternatives, Voracity effectively reduces the complexities, costs, and risks linked to conventional megavendor ETL solutions, fragmented Apache tools, and niche software applications. With its unique capabilities, Voracity facilitates a wide array of data operations, including: * profiling and classification * searching and risk-scoring * integration and federation * migration and replication * cleansing and enrichment * validation and unification * masking and encryption * reporting and wrangling * subsetting and testing Moreover, Voracity is versatile in deployment, capable of functioning on-premise or in the cloud, across physical or virtual environments, and its runtimes can be containerized or accessed by real-time applications and batch processes, ensuring flexibility for diverse user needs. This adaptability makes Voracity an invaluable tool for organizations looking to streamline their data management strategies effectively.
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    Weborama Reviews & Ratings

    Weborama

    Weborama

    Innovative, privacy-first advertising solutions for a connected future.
    Weborama stands out as a pioneer in semantic AI within the AdTech industry in France and throughout Europe, addressing the new technological hurdles faced by agencies, publishers, and advertisers in digital advertising while promoting respectful engagement with online users. Their Marketing Platform incorporates a unique and secure technology that utilizes all available cookieless and interconnectivity features within increasingly complex ecosystems. Functioning as a Hybrid DMP/CDP, this platform not only improves user qualification but also aims to enhance the long-term effectiveness of digital advertising and direct marketing initiatives, all while safeguarding the privacy of internet users. By making user confidentiality a top priority, Weborama establishes itself as a reliable partner in the rapidly changing digital marketing environment, inspiring confidence among clients and users alike. This commitment to privacy and innovation positions Weborama as a leader in shaping the future of ethical advertising practices.
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    Audigent Reviews & Ratings

    Audigent

    Audigent, a part of Experian

    Revolutionizing advertising with innovative, privacy-compliant data solutions.
    Audigent emerges as a leading platform that excels in data activation, curation, and identity solutions. By harnessing cutting-edge technology, it successfully utilizes privacy-compliant first-party data to enhance media addressability and facilitate monetization on a grand scale without relying on cookies. As a trailblazer in data curation, Audigent is recognized for its unique identity solution, Hadron ID™, which is revolutionizing the programmatic advertising landscape. The platform boasts advanced products like SmartPMP™ and ContextualPMP™, which leverage artificial intelligence and machine learning to deliver consumer-safe data paired with premium inventory across extensive networks. Widely respected among major global brands and media agencies, Audigent effectively oversees more than 100,000 campaigns each month. Its validated and opt-in data solutions play a crucial role in driving revenue for esteemed publishers and partners, such as Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom, and many others. Audigent’s ongoing dedication to innovation and quality ensures it remains at the forefront of the industry, consistently delivering impactful data-driven solutions that meet the evolving needs of its clients. As it continues to refine its offerings, the platform is poised to influence the future of advertising even further.
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    Choozle Reviews & Ratings

    Choozle

    Choozle

    Elevate your advertising game with precision-targeted programmatic solutions.
    Take command of your digital advertising strategy by leveraging our all-encompassing platform to execute programmatic ad campaigns of any scale. Discover the optimal targeting tactics designed specifically for your campaign goals, ensuring maximum impact. Enjoy a seamless campaign setup process complemented by dedicated support tailored to your needs. Effortlessly manage and enhance a variety of advertisers and programmatic initiatives, no matter what your objectives may be. With our intuitive and feature-rich software, along with comprehensive customer onboarding, you can effectively strategize and roll out your campaigns. Launch highly-targeted initiatives with custom audiences built from both first and third-party data sources. You can also concentrate on particular geographic locations or adjust your strategy based on the content and categories of websites. Our platform is equipped with cutting-edge tools that allow you to seamlessly integrate first and third-party data, crafting custom audiences that include your most engaged customers to optimize outcomes. By utilizing our advanced solutions, you can simplify your advertising workflow and markedly enhance the effectiveness of your campaigns, ultimately driving better results for your business. Embrace the future of digital advertising with confidence and precision.
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    OnAudience Reviews & Ratings

    OnAudience

    OnAudience

    Transform your marketing with precision-targeted audience insights today!
    OnAudience stands out as a global frontrunner in providing high-quality, customized audience segments tailored for digital marketers, along with specialized data enrichment solutions. Our comprehensive desktop data covers 200 markets, utilizing a universally recognized taxonomy and offering over 1,000 pre-defined segments. Each user profile is carefully structured around demographic data, personal interests, and buying intentions, ensuring precision in targeting. Moreover, we also create bespoke segments tailored to specific client needs. Data Management Platforms (DMPs) are instrumental in streamlining your digital marketing strategies by facilitating the management of customer information and enabling the creation of targeted segments for upcoming campaigns. Clients can segment their audience based on unique products, market sectors, or various characteristics to deliver ads that resonate on a personal level. OnAudience provides access to one of the most extensive databases of client profiles globally, featuring an astonishing 27 billion user profiles, which significantly expands your potential customer reach. With such vast resources at your fingertips, pinpointing your ideal audience has never been more accessible, making your marketing efforts more efficient than ever before.
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    Adform Reviews & Ratings

    Adform

    Adform

    Transform your advertising strategy with seamless, powerful tools.
    The All-Inclusive Advertising Solution is a software suite tailor-made for both advertisers and agencies. This comprehensive array of interconnected tools allows you to identify, track, and engage with your desired audience across multiple platforms. Our advertising technology platform is distinguished by its unparalleled transparency and accessibility in the current market. Each individual component is not only equipped with powerful features but also collaborates seamlessly with other elements in our advertising network to deliver exceptional results. Moreover, our flexible model allows for integration with other leading technologies and services, ensuring you achieve the best possible performance. With a strong international footprint, we offer customized support while being acknowledged as one of the largest privately-owned independent firms in the global advertising technology landscape. This rare blend of local insight and worldwide connectivity truly differentiates us within the competitive industry. With our commitment to innovation and client satisfaction, we continue to evolve to meet the ever-changing needs of our clients.
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    Oracle BlueKai Reviews & Ratings

    Oracle BlueKai

    Oracle

    Maximize campaign impact with data-driven digital advertising solutions.
    Consolidate and activate your data to effectively initiate campaigns across a variety of digital advertising platforms. Utilize this data to create personalized and relevant advertisements that engage and convert your target audiences. Improve your spending efficiency in programmatic advertising on both the open web and social media avenues. While planning your campaigns, explore opportunities to identify new audiences or expand your target demographic to enhance overall campaign performance. Make use of Oracle ID Graph to merge third-party data from multiple marketing channels and devices, which will help extend your audience reach significantly. Reduce inefficiencies and enhance the purchasing journey by utilizing audience suppression reports to exclude those who have recently converted from your campaigns. Additionally, delivery reports provide insights into campaign performance, allowing you to identify potential problems and ensure that your ads reach the intended user profiles effectively. By closely monitoring these metrics and adjusting your strategies accordingly, you can drive more successful advertising outcomes and achieve your marketing objectives with greater precision. Continuous evaluation and adaptation will ultimately foster long-term success in your advertising efforts.
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    Zipline DMP Reviews & Ratings

    Zipline DMP

    Zipline

    Transform data into actionable insights for unparalleled marketing success.
    Zipline serves as an all-encompassing global Data Management Platform (DMP) that proficiently collects, integrates, manages, analyzes, and activates both online and offline data to evaluate its impact on sales performance. This platform guarantees global connectivity with leading digital networks, encompassing DSPs, SSPs, and advertising networks, while onboarding data smoothly to construct digital audiences. In contrast to numerous rivals that frequently outsource the onboarding of customer data, Zipline executes this function internally. Additionally, it possesses the ability to generate and distribute audiences across a multitude of channels and formats, including postal mail, email, television, and social media platforms such as Facebook and Twitter. Beyond merely creating audiences, Zipline provides extensive services in audience discovery, extension, activation, and evaluation, all while offering distinct benefits such as centralized closed-loop analysis and in-house operations. This capability enables the precise measurement of actual sales growth rather than solely monitoring clicks, thus equipping marketers with a thorough understanding of return on ad spend, which is vital for strategic decision-making at the CMO level. Ultimately, Zipline distinguishes itself through a comprehensive and effective approach to data management that empowers businesses to optimize their marketing strategies and enhance customer engagement. By leveraging its innovative features, organizations can achieve better insights and drive significant growth.
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    Lotame Reviews & Ratings

    Lotame

    Lotame Solutions

    Empowering marketers with intelligent data solutions for success.
    Lotame is a tech firm focused on enhancing data to be more intelligent, efficient, and user-friendly for digital marketing professionals. Our comprehensive data collaboration platform, Spherical, enables a multitude of marketers, agencies, and media proprietors to effectively onboard, access, analyze, and leverage the necessary data to better comprehend and interact with consumers. We are deeply dedicated to ensuring industry interoperability, connectivity, and privacy, which in turn facilitates successful business results for organizations according to their own specifications. Lotame's services are utilized by marketers and media owners who cater to a diverse array of global clients across regions including North America, Latin America, Europe, the Middle East, Africa, and the Asia Pacific, thus showcasing our expansive reach and impact in the industry.
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    SmartyAds Reviews & Ratings

    SmartyAds

    SmartyAds

    Streamline your advertising strategy with powerful integrated solutions.
    SmartyAds provides a comprehensive programmatic solution designed to simplify the advertising process for both publishers and advertisers alike. After more than seven years of development, it now encompasses all essential tools required for successful campaigns, including Demand-Side Platforms (DSP), Supply-Side Platforms (SSP), Data Management Platforms (DMP), and White Label Solutions. With these integrated platforms, users can efficiently manage their advertising strategies by focusing on specific audiences, locations, and trading methods. This streamlined approach significantly enhances the speed at which users can reach their advertising objectives. Ultimately, SmartyAds empowers clients to maximize their campaign potential in a competitive market.
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    Piano Reviews & Ratings

    Piano

    Piano

    Seamless integration for data-driven growth and engagement.
    The Piano platform consists of four interrelated products that work together seamlessly. Analytics Piano Analytics functions as a robust suite for data collection and analysis. Although it competes with a range of all-encompassing marketing and behavioral analytics tools, it differentiates itself in compliance-heavy contexts by offering a variety of specialized features and unique datasets. Activation Piano Activation includes Composer, which is recognized as the leading experience rules engine worldwide, as well as VX, our dedicated platform for subscription-based commerce. Audience Our real-time customer data management system (CDP/DMP) enables sophisticated segmentation of both identified and anonymous users, facilitating the effortless export of customer segments to both Piano's tools and third-party systems. Amplifier Our suite of audience engagement tools covers management for organic and paid social media efforts, in addition to newsletters and push notifications. This set of solutions is specifically designed to elevate content that effectively channels traffic to owned and operated digital assets, ensuring sustained user engagement. Ultimately, the synergy of these four products fosters a holistic strategy for managing data and audiences, enhancing overall effectiveness and reach.
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    Justtag Reviews & Ratings

    Justtag

    Justtag Group

    Unlock unparalleled insights with advanced data-driven marketing solutions.
    We have created the largest DMP data platform in Central and Eastern Europe for programmatic and analytical projects, concentrating on user profiling based on both online and offline behaviors. By partnering with prominent publishers, such as general portals, price comparison sites, and mobile apps, we have developed a vast database that includes over 400 segments classified by various data types. These segments are easily accessible on platforms like ADFORM, DV360, XANDR, and SMART, and we also offer tailored segments designed specifically for our most selective clients. By leveraging sophisticated machine learning algorithms, we produce segments that deliver accurate results and forecasted reach. The integration of JustID Graph allows us to create segments that utilize first-party cookies, making it possible to engage with unique consumer demographics effectively. Furthermore, our innovative methodologies ensure we remain at the forefront of providing actionable insights and analytics that enhance successful marketing initiatives. This commitment to excellence not only elevates our clients' strategies but also helps us adapt to the ever-evolving landscape of digital marketing.
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    Nielsen Marketing Cloud Reviews & Ratings

    Nielsen Marketing Cloud

    Nielsen

    Elevate engagement and loyalty through audience-driven marketing insights.
    Boost your return on investment by understanding how your marketing and advertising tactics resonate with audiences at every phase of the customer journey. Discover what your audience truly wants and connect those insights to the media, music, sports, and video content they enjoy the most. Evaluate how successful your campaigns are in meeting brand objectives, and enhance your video offerings by integrating details about popular shows and celebrities to foster a more individualized experience for viewers. This strategy not only strengthens the bond with your audience but also encourages greater engagement and loyalty over time. By focusing on these key aspects, you can create a more compelling brand narrative that resonates deeply with your target demographic.
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    Anatics Reviews & Ratings

    Anatics

    Anatics

    Streamline your marketing data for growth and efficiency.
    Effectively transforming data and performing marketing analysis is vital for building confidence in marketing investments and enhancing returns on advertising spending. When unstructured data is poorly managed, it can undermine marketing decisions, making it imperative to efficiently extract, transform, and load your data to carry out marketing initiatives with certainty. Utilizing anaticsTM allows you to unify and centralize your marketing data for easier access and management. By loading, normalizing, and transforming your data meaningfully, you enable thorough analysis and performance tracking. Collecting, preparing, and analyzing all of your marketing information becomes a breeze, freeing you from the monotonous task of manually pulling data from multiple platforms. With automated data integration from over 400 sources, exporting your data to preferred locations becomes seamless. Storing your raw data in the cloud guarantees that you can retrieve it whenever necessary while strengthening your marketing strategies with dependable information. Focus on driving actionable growth instead of navigating the cumbersome process of managing countless spreadsheets and CSV files, which allows for a more effective resource allocation. By adopting this innovative approach to managing marketing data, you not only streamline processes but also create an environment where your business can truly flourish and adapt to changing market dynamics.
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    The Trade Desk Reviews & Ratings

    The Trade Desk

    The Trade Desk

    Empowering advertising through transparency, insight, and inclusivity.
    Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.
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    Anonymised Reviews & Ratings

    Anonymised

    Anonymised

    Transforming audience engagement while safeguarding privacy and compliance.
    Anonymised is a revolutionary data platform that functions without the use of personal identifiers, enabling publishers and advertisers to successfully connect with, analyze, and evaluate extensive audiences while ensuring the protection of individual data. This platform improves audience targeting by granting access to demographics that were previously difficult to engage, all while maintaining a strong commitment to privacy. By employing advanced audience insights and predictive artificial intelligence, it aids in identifying potential new customer segments. Additionally, Anonymised features attribution capabilities through cohort-based data, which allows for the evaluation of conversion rates post-exposure. In an era where traditional cookies are becoming obsolete and privacy concerns are on the rise, Anonymised offers a well-rounded solution that balances performance with compliance to regulatory standards. It acts as a crucial link between publishers seeking to optimize their audience monetization strategies and advertisers striving for enhanced marketing efficiency. The innovative technology behind Anonymised ensures scalability, accurate targeting, and strict adherence to privacy laws. By harnessing cross-publisher audience data, publishers can effectively monetize their entire user base by reaching out to all consenting users. Moreover, this dual emphasis on customer engagement and regulatory adherence positions Anonymised as an essential contributor in the rapidly evolving digital marketing sphere, paving the way for future innovations and practices.
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    iGaming Audience Platform Reviews & Ratings

    iGaming Audience Platform

    Delta Projects

    Revolutionizing advertising strategies with data-driven insights and precision.
    The iGaming Audience Platform integrates a Data Management Platform (DMP), a Demand-Side Platform (DSP), and an Ad Server, creating a holistic ecosystem for media buyers to efficiently strategize, acquire, and track advertising in real-time. By utilizing extensive datasets and sophisticated machine learning algorithms, we facilitate the rapid communication of information to the DSP, enabling accurate targeting and effective management of campaigns. Delta Big Data significantly enhances the reporting capabilities of our Ad Server, allowing clients to verify that their campaigns have successfully reached the desired demographic segments for the first time. Additionally, the Delta Projects Audience Station (DMP) equips users with the tools to precisely identify and manage their target audiences. By accurately segmenting these groups, advertisers can dramatically boost their campaign effectiveness. The Audience Station also offers valuable insights into ideal targeting tactics and timing, empowering marketers to analyze iGaming customer behavior, monitor spending trends, assess purchase intentions, evaluate product desirability, and measure audience performance. As a result, this powerful platform fosters a more insightful and impactful advertising strategy, ultimately leading to improved return on investment for clients. Furthermore, the continuous evolution of the platform ensures that users remain at the forefront of advertising innovation.
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    ShinyStat Reviews & Ratings

    ShinyStat

    ShinyStat

    Unlock insights, optimize strategies, and drive business success.
    A website without analytics is like a ship lost at sea, lacking any form of guidance. It's crucial to track the performance of your website in a seamless and immediate manner. This analytics platform is expertly tailored for publishers, delivering thorough insights in real-time. It stands as the ultimate real-time analytics solution tailored specifically for eCommerce businesses. Perfect for agencies and those overseeing multiple digital properties, it guarantees that the appropriate message reaches the audience at just the right moment. The Data Management Platform (DMP) is tailored with specific clusters that suit various business models, forming a data architecture that aligns seamlessly with broader business objectives. While there are numerous mobile applications available for diverse functions, it is vital to grasp their usage and effectiveness. Mobile analytics provides a formidable means for evaluating the characteristics of the mobile channel, leading to improved performance outcomes. In addition, our suite of offerings emphasizes On-site Marketing Automation, leveraging not only user behavior and browsing patterns but also socio-demographic and interest data stored in our proprietary DMP. We deliver both quantitative and qualitative reports derived from exhaustive census data, ensuring precision in real-time analytics, which ultimately enables businesses to make savvy, informed decisions. By harnessing these insights, companies can fine-tune their strategies to align with the ever-evolving demands of the market, thereby fostering growth and success. Ultimately, understanding and applying these analytics can transform the way businesses engage with their audience and optimize their operations.
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    Nexxen Reviews & Ratings

    Nexxen

    Nexxen

    Empowering your media strategy with seamless technology and support.
    We combine technology, data, creativity, and service to improve both performance and efficiency within the interconnected realms of CTV, linear, and digital media. Our platform reduces the financial and operational challenges brought on by unnecessary intermediaries, tackles fragmentation issues, and offers outstanding consultative support, which is always available to guide you through the ever-changing landscape of privacy and technology. The Nexxen technology stack provides solutions designed for each stage of the supply chain journey—from planning and activation to optimization and measurement—allowing clients to use each component independently based on their specific needs. This adaptability guarantees that clients can effectively modify their strategies, thereby maximizing their potential in a rapidly shifting market landscape, and supports them in achieving their goals more efficiently.
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    Census Reviews & Ratings

    Census

    Census

    Empower your teams with seamless, real-time data collaboration.
    Census acts as a powerful operational analytics platform that bridges the gap between your data warehouse and the applications you use daily. It promotes shared access to customer information among sales, marketing, and customer success teams, ensuring that data remains consistently fresh without the need for technical support. With Census, you can easily publish SQL and dbt models from your data warehouse, eliminating the need for coding. This solution alleviates the burden of interpreting external APIs and managing complex scripts, allowing you to focus on your core business goals. Rather than wrestling with yet another source of truth, you can utilize the data already housed within your warehouse. The integration process is seamless; you simply select a destination application, map your data accordingly, and you are good to go. Census transforms your data into a resource that extends beyond just quarterly reports, empowering all members of your organization to take proactive measures. With real-time metrics available across various applications, your business operations can improve, leading to enhanced user satisfaction and increased revenue. Additionally, this efficient approach not only encourages collaboration among different teams but also stimulates innovation by simplifying the process of making data-driven decisions, ultimately fostering a culture of insight and growth. As a result, organizations can respond more swiftly to market changes and customer needs.
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    ADLIB Reviews & Ratings

    ADLIB

    ADLIB

    Maximize app revenue effortlessly with advanced advertising solutions.
    Adlib stands out as a cutting-edge advertising platform tailored for publishers aiming to maximize their revenue from mobile applications. Originally, it functioned as a mediation tool that linked various ad networks with publishers in Korea, but it has since transformed into the foremost Supply Side Platform (SSP) in the nation, thanks to the advanced technology and extensive resources provided by NHN Group. The platform boasts a comprehensive SDK that allows users to begin monetizing their app inventory right away, doing away with the complexities associated with traditional ad platform integrations. It provides lucrative advertising options through ACE Trader, the Demand Side Platform (DSP) from NHN ACE, and facilitates intricate Data Management Platform (DMP) configurations that utilize data from NHN Group's tools like PAYCO, Hangame, and Bugs. Furthermore, Adlib allows for precise targeting of a large audience comprising 47 million users, ensuring optimal effective cost per mille (eCPM) rates through its Real-Time Bidding system. By streamlining the monetization process, Adlib empowers developers to effortlessly enhance their ad revenue while maximizing the potential of their mobile applications. With such a robust offering, choosing Adlib means investing in a future with greater financial returns for app developers.
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    Permutive Reviews & Ratings

    Permutive

    Permutive

    Empowering publishers to monetize data, enhance advertising precision.
    Permutive has developed an innovative Audience Activation Platform that adeptly links publishers with advertisers in an ever-evolving advertising ecosystem. This platform gives publishers the ability to leverage their audience data for monetization, while also granting advertisers the tools needed for precise targeting, all within a privacy-first framework. Our data platform is designed specifically for publishers and includes two key products that facilitate real-time data collection, analysis, and activation. With your in-depth understanding of your audience, you can utilize Permutive to broaden your reach, refine your audience segments, and improve your advertising inventory. The insights derived from first-party data can significantly enhance your data-driven advertising revenue, potentially increasing it by four times. Exclusively crafted for the needs of publishers, Permutive harnesses edge processing technology, which executes data calculations on the originating device rather than depending on the cloud, creating a faster, more scalable, and privacy-conscious platform. This cutting-edge method not only boosts operational efficiency but also guarantees the protection of user data, fostering trust in the advertising process. Ultimately, Permutive is reshaping how publishers and advertisers interact in a privacy-centric manner.
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    Retargetly Reviews & Ratings

    Retargetly

    Retargetly

    Empower your brand with precise, audience-driven data solutions.
    Retargetly distinguishes itself as the only Data Platform focused exclusively on developing addressable audience solutions for brands and publishers throughout Latin America. In contrast to conventional onboarding or audience firms, we offer a complete Platform where every element works in harmony to enhance value for our clients. Our diverse suite of tools allows for the effortless integration and matching of your first-party data with highly sought-after second and third-party data sources. Our advanced algorithms are carefully crafted to extract insights from extensive data sets, enabling us to make predictions and assess consumer behavior with minimal inputs tailored to your specific needs. With our platform, you can design your ideal audience segments by utilizing all available data sets. While our tools are designed for easy self-service, we also provide a dedicated team ready to assist you throughout the entire journey, ensuring you meet your objectives successfully. In our collaborative efforts, we aim to empower brands and publishers to harness their data-driven strategies effectively, fostering growth and innovation in their industries. This commitment to excellence sets us apart in a competitive landscape, making us the go-to choice for data-driven solutions.
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    TransUnion TruEmpower Reviews & Ratings

    TransUnion TruEmpower

    TransUnion

    Empower your organization with centralized, insightful identity data.
    TransUnion TruEmpower enables organizations to centralize, enhance, and oversee all identity data from a single, reliable source. By seamlessly merging first-, second-, and third-party data, it integrates media signals with consumer traits and behaviors. This unified identity data repository empowers marketers to craft more sophisticated audience segments, provide more relevant experiences, and generate valuable metrics that aid in the ongoing refinement of their strategies, executions, and overall effectiveness. Recognizing the essential need for control and ownership over data, TransUnion TruEmpower features the IDMP, which provides direct access to raw, event-level identity data within your organization’s data science architecture. This identity extract not only allows for the integration of household and individual identities with supplementary data sources but also promotes the discovery of deeper insights and the identification of new pathways for growth and engagement. Consequently, organizations are better equipped to make informed decisions based on a holistic understanding of their audience, ultimately driving strategic success and fostering deeper connections with consumers.
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    EasyDMP Reviews & Ratings

    EasyDMP

    Squadata

    Unlock insights, enhance engagement, and maximize marketing effectiveness.
    A Data Management Platform, or DMP, acts as a centralized tool for analyzing and leveraging vast amounts of prospect and customer data in real-time. Our DMP is delivered as a Software as a Service (SaaS) solution hosted on remote servers, offering a cost-effective method for managing interactions with both potential and current customers who engage with your brand. By adopting a DMP, you can simultaneously achieve various goals, including enhancing client insights, personalizing the experiences of website visitors, and improving targeting and campaign performance to maximize your return on investment. Equipped with a clear data dictionary, our platform allows for efficient data extraction from your Customer Relationship Management (CRM) system and other sources, which aids in creating comprehensive profiles, segments, and combinations that enrich your understanding of prospects and customers alike. Squadata's Data Management Platform enables you to send timely and relevant messages to specific groups, thereby boosting engagement and effectiveness in your marketing efforts. Examples of practical applications include strategies aimed at reducing contract cancellations and curbing shopping cart abandonment, illustrating the adaptability and advantages of our DMP solution. This all-encompassing strategy not only enhances customer interactions but also significantly increases the value delivered to your business, ensuring that you stay competitive in a rapidly changing market. Ultimately, investing in a robust DMP can transform your data handling capabilities, leading to more informed decision-making and improved overall performance.
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    Salesforce Audience Studio Reviews & Ratings

    Salesforce Audience Studio

    Salesforce

    Unlock powerful insights for personalized marketing success today!
    Formerly recognized as Salesforce DMP, Audience Studio provides in-depth insights by merging and integrating your data, which significantly improves customer interactions at every touchpoint through a powerful data management platform. By combining data from multiple sources, it allows for the creation of more customized marketing experiences. Take advantage of the only DMP that not only collects and retains data but also integrates it beyond traditional advertising channels. Employ machine learning and artificial intelligence to effectively pinpoint and interact with your desired audience. Utilize an advanced device graph to understand a customer's unique presence across various contact points, facilitating the delivery of timely, personalized, and relevant communications. By bringing together diverse data sources, you can gain a more holistic view of your target demographic. Stay responsive to new data signals and sources to uncover fresh audience segments. Use AI to analyze billions of data signals related to customer traits and actions, enabling you to construct and refine new target audiences, ultimately enhancing your marketing strategies. This all-encompassing approach not only boosts audience engagement but also fosters more strategic decision-making in your marketing initiatives. As a result, your campaigns will become increasingly effective, leading to better returns on investment.
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    exaudi Audience Platform Reviews & Ratings

    exaudi Audience Platform

    Neodata Group

    Effortlessly manage user data for effective audience engagement.
    The exaudi Audience Platform offers an intuitive and efficient method for accessing and managing user data, tailored to meet your unique goals. It facilitates the creation of audience segments derived from a diverse array of attributes. You can monitor user interactions within these segments over time, adjust their configurations, expand them, and integrate them with multiple external platforms. With the exaudi Audience Platform, real-time modifications to segment structures are possible, alongside the generation of comprehensive reports that can be shared with clients while adhering to strict privacy standards. This platform is not only designed for immediate deployment but also ensures robust stability and security, all while being exceptionally flexible to adapt to your changing business requirements and market trends. Backed by our expertise and state-of-the-art technology, it is also primed to integrate AI algorithms for improved features and insights. Furthermore, the exaudi Audience Platform enables you to maintain a competitive edge in a rapidly changing landscape by supporting ongoing refinement of your audience strategies, thereby enhancing your overall marketing effectiveness.
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    Leadspace Reviews & Ratings

    Leadspace

    Leadspace

    Transform data into insights for unparalleled customer engagement.
    Connect the dynamics between enterprises and individuals through the leading B2B Customer Data Platform. Cultivate a true Customer Obsession with Leadspace CDP, which enables you to gather all crucial information for gaining valuable insights into your customers—accurate and timely, all in a single platform. Thanks to Artificial Intelligence (AI) that transforms data into clear next-step recommendations, you will have a precise understanding of whom to contact, when, and the best approach to take. Smooth integrations with Sales, Marketing, and Digital Advertising platforms ensure a unified execution across various channels. By leveraging Leadspace CDP, you can focus on implementing effective Marketing and Sales strategies, freeing you from the hassle of data management. Enhance your business strategy with an all-encompassing perspective that equips you to make data-driven decisions and stay ahead in a competitive landscape. The ability to adapt swiftly to customer needs and market trends will set your organization apart from the rest.
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    dJAX DMP Manager Reviews & Ratings

    dJAX DMP Manager

    dJAX DMP Manager

    Transform data into insights, elevate marketing with precision.
    The dJAX DMP Manager empowers marketers, publishers, and agencies to focus on improving customer experiences across diverse platforms while converting user data into valuable business insights that enhance ROI. This innovative DMP Manager offers adaptable solutions that support AdTech organizations in their data-centric marketing and advertising initiatives. Moreover, it equips the MarTech sector with a distinct edge in effectively fulfilling personalized marketing objectives. By streamlining the oversight of customer data, the dJAX DMP Manager enables users to develop customized segments for future campaigns. Customers can be classified according to various criteria such as specific products, demographics, or attributes, which facilitates the deployment of targeted advertisements. Additionally, the platform includes customer data warehouses that efficiently compile information, shedding light on visitors' preferences, purchasing tendencies, and demographic details, thereby refining marketing strategies. Utilizing these insights allows businesses to craft more focused campaigns that truly resonate with their target audience, ultimately leading to enhanced engagement and conversion rates. This comprehensive approach not only drives business growth but also fosters stronger customer relationships.
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    Oracle Marketing Reviews & Ratings

    Oracle Marketing

    Oracle

    Transform customer insights into unforgettable marketing experiences today!
    Elevate your business growth and strengthen brand loyalty through Oracle CX Marketing, an all-encompassing set of digital marketing solutions within Oracle Cloud CX tailored for both B2B and B2C marketers. This powerful platform enables users to harness real-time data and customer insights to create customized experiences. By unifying customer interactions, purchases, and demographic data across diverse areas such as marketing, sales, service, and administrative functions, businesses can curate outstanding experiences for each customer. Collect data from various channels, apply intelligence on a large scale, and leverage insights to deliver personalized engagements at pivotal moments. This method empowers marketers to combine their intuition and creativity to craft captivating campaigns and memorable experiences for consumers. Concentrate on high-value clientele, refine lead generation processes, boost customer loyalty and growth, and ensure consistent, tailored communication across all platforms and geographical areas. In doing so, this comprehensive strategy not only enhances brand engagement but also prepares your business for lasting success in an increasingly competitive environment, ultimately ensuring relevance and adaptability in the ever-evolving market landscape.
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    Monda Reviews & Ratings

    Monda

    Monda

    Unlock the power of data monetization with ease!
    Monda stands out as the leading platform for data monetization, relied upon by numerous companies worldwide to launch and grow their data initiatives. It empowers users to create data products, set up a data storefront, connect effortlessly with data marketplaces, and manage data demand effectively, all of which simplifies the monetization process. Monda surpasses its competitors in key aspects that resonate with its users. It provides the most straightforward method for establishing a data-as-a-service business, requiring no technical skills from its users. With Monda, you gain access to all the essential tools needed to initiate and improve your data enterprise. You can collaborate with experts in global data monetization for valuable insights and assistance. The platform includes every crucial feature necessary for securely promoting and monetizing data, all packaged within a single solution. Transform your website traffic into valuable inbound data leads while easily publishing on leading data sales channels. Centralizing your demand generation efforts allows for streamlined operations and efficiency. Stay informed on performance metrics, the competitive landscape, and emerging industry trends. You can also swiftly design impressive data products that engage your audience. Ultimately, Monda removes the challenges associated with data monetization, setting the stage for the success of your business while also enabling you to adapt quickly to market changes.
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    Vpon Reviews & Ratings

    Vpon

    Vpon

    Transforming data into actionable insights for business success.
    A leading big data company that leverages cutting-edge technology for data transformation is dedicated to helping organizations develop impactful marketing strategies based on data insights. Vpon not only provides top-notch data but also prioritizes security through its Wee Global Data Marketplace. The Wee Data Platform acts as a comprehensive solution, enabling clients to make well-informed decisions based on data and facilitating smooth business transformation. By utilizing Wee, businesses can efficiently collect first-party data at scale and effectively manage their digital resources. Engaging in data analysis allows for the extraction of actionable insights that can significantly advance business growth. Strategically employing data enhances operations by accurately targeting the right audience. Converting your data into valuable insights can lead to substantial results. AppVois places you at the forefront of the industry by revealing the latest trends in the mobile app sector while providing a detailed exploration of your target audience's preferences. Through AppVois, you obtain unrivaled insight into the app marketplace, leading to a deeper comprehension of new users’ app selections and behaviors. This holistic approach equips businesses to remain competitive in a fast-paced digital environment, ensuring they are always prepared to adapt to changes in consumer behavior. By staying informed, companies can leverage insights to refine their strategies and maintain a strong market position.
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    Woflow Reviews & Ratings

    Woflow

    Woflow

    Transform your data management for seamless business growth today!
    Explore how leading platforms and marketplaces utilize our robust data infrastructure to optimize their merchant operations effectively. Improve your onboarding experience by automating catalog digitization through our user-friendly API. Additionally, you can create a smooth onboarding process by embedding job requests directly into your application's signup procedure, or simply submit requests through our platform to acquire top-notch structured catalog data. The Woflow Engine serves as a machine learning-powered automation solution that enables businesses to effortlessly produce and oversee complex structured data on a large scale. Our system integrates flawlessly with your existing workflows, allowing us to handle job requests and provide high-quality structured data that adheres to industry-leading service level agreements. Our automated consensus mechanism ensures that multiple task instances are carried out accurately, while any variations are carefully examined and corrected by a quality assurance professional from our distributed team. This method not only guarantees reliability and precision in data management but also empowers businesses to concentrate on their expansion strategies. Ultimately, our services are designed to foster growth and innovation within your operations.
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    OUTFRONT Reviews & Ratings

    OUTFRONT

    OUTFRONT

    Elevate your brand with dynamic, location-driven advertising solutions.
    We leverage the power of location-specific insights, creative innovation, and smart audience data to establish impactful connections between brands and their desired consumers through out-of-home advertising. Welcome to America’s leading and most vibrant OOH media network. Engage with audiences as they navigate their daily lives, whether they are at work, enjoying leisure time, or spending moments with loved ones. Digital out-of-home (DOOH) advertising provides brands with the exceptional ability to tailor content dynamically based on various triggers such as time, location, traffic, weather, or even live sports events. Moreover, DOOH allows marketers to execute campaigns more swiftly than traditional billboard methods, utilizing both direct and programmatic buying options. The attractiveness of DOOH is amplified by its robust measurement and attribution tools, which enable advertisers to analyze a broad spectrum of metrics ranging from brand visibility to customer traffic in stores, leading to a more impactful advertising approach. By incorporating these cutting-edge features, brands can significantly boost their outreach and engagement, staying ahead in a highly competitive landscape, thus ensuring their messages resonate effectively with their target audiences.
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    Hivestack Reviews & Ratings

    Hivestack

    Hivestack

    Revolutionizing audience engagement through innovative digital advertising solutions.
    We offer an innovative and targeted approach to engage specific audiences outside their homes, providing a more effective way to connect with them. Unlock the potential of your digital resources by boosting revenue through both direct and programmatic strategies. Create campaigns that are not just quantifiable but also meticulously crafted to resonate with custom audiences, leading to remarkable business outcomes. We are eager to find passionate individuals with a entrepreneurial spirit to be part of our Hivestackers team. By collaborating, we can expand our groundbreaking technology to screens around the globe. Instantly buy impressions from the largest selection offered by international DOOH media owners. Our state-of-the-art platform enables you to engage consumers in real time as they navigate their buying journey, guaranteeing maximum interaction and successful results. By harnessing these advanced tools, we have the potential to revolutionize the advertising industry and connect with audiences in unprecedented ways. Together, we can redefine how brands communicate with consumers across diverse platforms.
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    comScore Reviews & Ratings

    comScore

    comScore

    Unlock business growth through data-driven media performance insights.
    Integrate a variety of data sources to identify and capitalize on new opportunities that drive business expansion. Build your organization around the groundbreaking evaluation of media performance across multiple platforms. Acquire deep insights into the success of your media and marketing initiatives, empowering you to improve ROI and make confident, well-informed choices. The ability to measure across platforms is vital for successfully navigating the complexities of the current media landscape, ensuring that business decisions rely on robust data. We support leading media companies, brands, and advertisers in forging essential connections to scale their operations. Utilize a powerful array of audience, contextual, and cookie-free predictive targeting solutions to effectively reach cross-platform audiences. We facilitate programmatic advertisers in accessing valuable target demographics via their chosen DMP or DSP for campaigns that cover digital, mobile, CTV, DOOH, and podcasts. By embracing these cutting-edge strategies, businesses can not only adjust to the evolving media landscape but also excel within it, paving the way for sustained success. With the right approach, organizations can transform challenges into opportunities for growth.
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    Passendo Reviews & Ratings

    Passendo

    Passendo

    Unlock new revenue streams with innovative email advertising solutions.
    Passendo has emerged as the leading platform in Europe for monetizing newsletter assets since its inception in 2016, created by two pioneers in the realm of digital advertising. Our cutting-edge email ad server and supply-side platform (SSP) have received numerous accolades and play a vital role in generating value for both publishers and advertisers globally, with access to more than 4,000 premium newsletters from publishing houses. By partnering with notable media publishers worldwide, we open up opportunities for new revenue streams through the often-overlooked channel of in-email advertising, enabling brands to reach new audiences and uncover exciting marketing avenues. We provide a wide range of essential features, such as detailed campaign management that includes A/B testing, multiple pricing structures like CPM, CPC, and CPA, as well as sponsorship alternatives. Users have the capability to customize the look of Native and Display formats for each ad, and they can take advantage of in-depth reporting on advertisers, campaigns, and overall performance metrics. Furthermore, our platform allows users to negotiate direct agreements with their network of publishers, offering complete control and transparency through Inclusion and Exclusion filters. This level of customization ensures that advertisers can adapt their demand strategies effectively to cater to distinct markets and industry verticals, significantly boosting their advertising success. In essence, Passendo not only optimizes ad placements but also empowers users to take full advantage of the dynamic digital advertising landscape.
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    Cloudera Data Platform Reviews & Ratings

    Cloudera Data Platform

    Cloudera

    Empower your data journey with seamless hybrid cloud flexibility.
    Utilize the strengths of both private and public cloud environments with a distinctive hybrid data platform designed for modern data frameworks, which facilitates data access from virtually anywhere. Cloudera distinguishes itself as a versatile hybrid data platform, providing unmatched flexibility that enables users to select any cloud service, any analytics tool, and any data type they require. It simplifies the processes of managing data and conducting analytics, ensuring top-notch performance, scalability, and security for data access across diverse locations. By adopting Cloudera, organizations can leverage the advantages of both private and public cloud infrastructures, resulting in rapid value creation and improved governance over IT assets. In addition, Cloudera allows users to securely move data, applications, and personnel back and forth between their data center and multiple cloud environments, regardless of where the data resides. This two-way functionality not only boosts operational efficiency but also cultivates a more flexible and responsive approach to data management. Ultimately, Cloudera equips organizations with the tools necessary to navigate the complexities of data in a connected world, enhancing their strategic decision-making capabilities.
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    Adobe Audience Manager Reviews & Ratings

    Adobe Audience Manager

    Adobe

    Unlock powerful audience connections for effective marketing insights.
    Having an audience is crucial for effectively applying insights. Make use of Adobe Audience Manager, our top-tier data management platform, to build and connect with the most impactful audiences across multiple channels and devices. Learn the essential procedures to successfully implement Adobe Audience Manager. For a thorough understanding, delve into the extensive information provided in our documentation on Audience Manager. By harnessing this robust tool, you can significantly improve your marketing strategies and better connect with your target market. Engaging with the platform's features will allow for more tailored and effective marketing efforts.
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    SK planet DMP Reviews & Ratings

    SK planet DMP

    SK planet

    Transforming marketing strategies through unparalleled data insights.
    SKP DMP emerges as the foremost Data Management Platform in Korea, streamlining corporate marketing strategies by adeptly utilizing user data from SK Group. It aggregates anonymized data from more than 94% of its subsidiaries, including prominent entities such as SK Telecom, SK Broadband, STOA, and SKP. With a remarkable inventory of 130 million Advertising IDs and cookie IDs, it tracks user interactions across diverse services ranging from e-commerce to mobile broadcasting. By securing consistent and trustworthy data directly from the exclusive DMP ICT family, which has privileged access to SK Group's information, SKP DMP ensures a commanding competitive advantage. Moreover, the platform organizes demographic and behavioral data into specific Audience segments, customizing it to meet local market demands, which significantly amplifies its effectiveness for marketing campaigns. This meticulous data structuring enhances its relevance and equips businesses with the insights they need to make strategic decisions, ultimately driving growth and innovation in their marketing efforts.
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    Plauti Reviews & Ratings

    Plauti

    Plauti

    Streamline data management seamlessly within Salesforce—effortlessly secure!
    PDM is integrated directly within Salesforce, offering a user-friendly interface that feels familiar to Salesforce users. The configuration and customization of PDM can be accomplished in just a matter of days rather than taking weeks. Our solution mirrors Salesforce's approach to identity and access management, ensuring that personal data remains secure and is not transferred externally. By utilizing our technology, you can transfer data processing duties from Salesforce to your own server or machine, especially when Salesforce’s capabilities fall short. Learn how to recognize poor-quality data, effectively merge and validate fields, and decide what information should be retained or discarded. Implement scenarios with detailed rules for data cleansing and identification that align with your business requirements. When integrating multiple data silos into your Salesforce CRM, manually cleaning all incoming data can become an overwhelming task. Plauti Data Management offers numerous automation features designed to maintain data integrity, ranging from scheduled tasks to the immediate processing of newly generated records, ensuring your data remains accurate and up-to-date. With these tools, businesses can streamline their data management processes significantly.
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    SecurePlus Reviews & Ratings

    SecurePlus

    Duality Technologies

    Unlock data's potential with secure, collaborative project efficiency.
    SecurePlus effortlessly merges with your current systems, enabling the swift establishment of collaborative projects. Our suite of applications encompasses analytics, machine learning, a query interface, and a collaboration hub, empowering users to perform descriptive statistics, train and optimize AI and ML models, and execute SQL-like queries—all while ensuring data is encrypted. This allows for secure collaboration in any setting, facilitating partnerships that unlock data's potential, boost revenue, and enhance organizational efficiency. You can also connect various data sets to train, optimize models, and deploy analytics on aggregated information without revealing the underlying data. By encrypting decentralized data sets, you can develop models and queries that remain safeguarded against reverse engineering. Moreover, to foster secure collaboration with clients and partners, you can establish and manage a personalized secure collaboration network, thus enhancing your organization’s data utilization strategies. This integration not only strengthens security but also encourages innovation and productivity within teams.
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    Revelate Reviews & Ratings

    Revelate

    Revelate

    Unlock data's potential, elevate collaboration, and drive revenue!
    Unveiling the potential of data, promoting internal collaboration, facilitating cross-listing opportunities, and enhancing revenue generation, Revelate distinguishes itself as the only platform that integrates all these features seamlessly! Leverage the full potential of your data and establish a customized data marketplace with the help of Revelate’s cutting-edge tools and expertise. Our dedicated team works alongside you to identify, categorize, protect, and effectively distribute your essential data. Embarking on the path to data monetization may seem daunting, yet Revelate provides you with the right technology to confidently execute your data monetization plans. With our guidance, you can convert your data into a significant asset, fostering both growth and innovation while staying ahead of the competition. Ultimately, Revelate empowers you to harness the true value of your data in ways you never thought possible.
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    LiveRamp Reviews & Ratings

    LiveRamp

    LiveRamp

    Securely unlock insights while protecting customer data seamlessly.
    We prioritize the security of data while ensuring it remains easily accessible for organizations. The Safe Haven platform not only boosts customer insights but also enables extensive engagement and cultivates innovative avenues for business growth. Tailored for modern enterprises, our solution provides thorough control over how data is accessed and utilized through advanced software for identity management, activation, and collaboration. By effectively managing data access, businesses can reveal critical insights and enhance revenue, all while maintaining stringent regulations on data usage. Our platform allows for seamless connections with target audiences across diverse channels, platforms, publishers, or networks, while securely managing data transitions between identity domains to improve results. Additionally, we protect customer information with state-of-the-art privacy technologies and advanced methods that minimize data movement, yet still facilitate insightful analysis. This approach not only empowers businesses to excel in a data-driven environment but also ensures adherence to the highest data protection standards, fostering trust and reliability in their operations. Ultimately, our commitment to secure and efficient data management equips businesses with the tools they need to succeed in an increasingly competitive landscape.
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    MediaMath Reviews & Ratings

    MediaMath

    MediaMath

    Empower your marketing with seamless, integrated campaign management.
    Our all-encompassing demand-side platform (DSP) allows marketers to effectively manage their campaigns across multiple channels, including mobile, display, social media, video, audio, and native advertising, while also offering unique access to our vast global network of high-quality supply sources. With a complete set of tools for executing campaigns, managing creative assets, targeting audiences, and analyzing performance, we empower marketers to move beyond fragmented channel approaches. This strategy significantly boosts consumer engagement and leads to substantial business results from their marketing initiatives. By adopting this integrated approach, marketers can not only simplify their campaign management but also cultivate a cohesive marketing strategy that drives better overall performance.
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    Madison Logic Reviews & Ratings

    Madison Logic

    Madison Logic

    Maximize marketing impact by targeting your best accounts.
    ML Platform: Boost the efficiency of your marketing pipeline by identifying, prioritizing, and engaging with your most significant accounts. This platform provides B2B marketers with vital tools designed to improve campaign strategies and accelerate the customer journey. You can accurately identify and rank accounts that exhibit a greater potential for conversion. By integrating your CRM and marketing automation systems with curated data from the ML Data Cloud, you can better pinpoint the most appropriate target accounts. Moreover, categorizing accounts based on firmographic and demographic criteria facilitates the creation of scalable marketing strategies and initiatives. By concentrating on intent, technographic, and engagement data, you can prioritize accounts more effectively, optimizing the allocation of your marketing resources. Additionally, utilizing reports such as Market Level Trending Topics & Installed Technologies can bolster your account prioritization efforts, ensuring that your marketing budget is spent wisely for maximum impact. This multi-faceted approach not only enhances engagement but also significantly boosts overall marketing effectiveness, paving the way for improved business outcomes. As a result, marketers can expect to see a notable increase in conversion rates and ROI.
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    IHS Markit EDM Reviews & Ratings

    IHS Markit EDM

    IHS Markit

    Transforming data management for transparency, compliance, and efficiency.
    EDM functions as an all-encompassing solution for overseeing trade, operational, risk, financial, and customer-related data, guaranteeing the collection, verification, and dissemination of this vital information. By creating a singular, reliable version of reality, it operates in a completely transparent and meticulously audited setting. Organizations benefit from improved control and sustained compliance while gaining heightened visibility into their data assets. In the financial services industry, EDM exemplifies its prowess in providing comprehensive data management and warehousing solutions. With respect to data governance, it enables companies to establish trustworthy data stewardship for their assets, accompanied by a detailed audit trail. It places a strong emphasis on data quality, offering validated, enriched, and reconciled information from diverse sources to help reduce operational risks. Businesses also enjoy increased transparency through comprehensive data lineage, which affords hierarchical insights and facilitates comparative source evaluations. Moreover, the platform supports seamless integration by dismantling both internal and external data silos, effectively merging outdated applications and systems to boost efficiency. As a result, EDM not only improves data accessibility but also fortifies the overall decision-making framework within organizations, paving the way for more informed strategic choices in the future. Ultimately, this holistic approach ensures that organizations can adapt to evolving market demands while safeguarding their data integrity.