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What is Xaxis?

As pioneers in media that focuses on results, we work diligently to ensure that the digital spending of advertisers aligns seamlessly with their key business outcomes. Our unique AI-driven optimization tool, Copilot, empowers the development of customized algorithmic models that identify specific performance trends and make real-time adjustments to investments, all tailored to meet the distinct goals of our clients. At Xaxis, we are dedicated to continuous innovation and teamwork to boost the effectiveness of campaigns across a variety of platforms, such as Digital Out of Home (DOOH), audio, e-commerce, shoppable formats, and specialized creative services. Founded in 2011, Xaxis operates as the advanced programmatic arm of GroupM, the largest media investment firm in the world, providing localized knowledge and expertise across 48 markets globally. Our ongoing commitment to advancing strategies and technologies positions us to reshape the standards of success in the digital advertising arena. By prioritizing client needs and adapting to the ever-evolving landscape, we aim to drive superior outcomes for advertisers everywhere.

What is Anatics?

Effectively transforming data and performing marketing analysis is vital for building confidence in marketing investments and enhancing returns on advertising spending. When unstructured data is poorly managed, it can undermine marketing decisions, making it imperative to efficiently extract, transform, and load your data to carry out marketing initiatives with certainty. Utilizing anaticsTM allows you to unify and centralize your marketing data for easier access and management. By loading, normalizing, and transforming your data meaningfully, you enable thorough analysis and performance tracking. Collecting, preparing, and analyzing all of your marketing information becomes a breeze, freeing you from the monotonous task of manually pulling data from multiple platforms. With automated data integration from over 400 sources, exporting your data to preferred locations becomes seamless. Storing your raw data in the cloud guarantees that you can retrieve it whenever necessary while strengthening your marketing strategies with dependable information. Focus on driving actionable growth instead of navigating the cumbersome process of managing countless spreadsheets and CSV files, which allows for a more effective resource allocation. By adopting this innovative approach to managing marketing data, you not only streamline processes but also create an environment where your business can truly flourish and adapt to changing market dynamics.

Media

Media

Integrations Supported

DynAdmic
MINT
Sizmek Ad Suite

Integrations Supported

Amazon Web Services (AWS)
Apple iOS
Bing
Expedia
Facebook Ads
Google Ads
Google Analytics
Google Business Profile
Instagram
LinkedIn
Mailchimp
Meta Ads
Shopify
Snapchat
Tripadvisor
YouTube
eBay

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$500 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Xaxis

Date Founded

2011

Company Location

United States

Company Website

www.xaxis.com

Company Facts

Organization Name

Anatics

Company Location

United States

Company Website

anatics.com

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Data Integration
Predictive Modeling

Data Analysis

Data Discovery
Data Visualization
Predictive Analytics
Text Analytics

Data Discovery

Visual Analytics

Data Extraction

Web Data Extraction

Data Management

Data Capture
Data Integration
Data Migration
Master Data Management

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
Campaign Management
Data Capture / Transfer
Data Visualization

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