Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • Plauti Reviews & Ratings
    123 Ratings
    Company Website
  • Papirfly Reviews & Ratings
    161 Ratings
    Company Website
  • TrafficGuard Reviews & Ratings
    89 Ratings
    Company Website
  • MikMak Reviews & Ratings
    85 Ratings
    Company Website
  • Planview Portfolios Reviews & Ratings
    200 Ratings
    Company Website
  • CTM Reviews & Ratings
    939 Ratings
    Company Website
  • Adzooma Reviews & Ratings
    253 Ratings
    Company Website
  • Acadia Reviews & Ratings
    3 Ratings
    Company Website
  • Admiral Reviews & Ratings
    74 Ratings
    Company Website
  • Seertech Reviews & Ratings
    15 Ratings
    Company Website

What is Xaxis?

As pioneers in media that focuses on results, we work diligently to ensure that the digital spending of advertisers aligns seamlessly with their key business outcomes. Our unique AI-driven optimization tool, Copilot, empowers the development of customized algorithmic models that identify specific performance trends and make real-time adjustments to investments, all tailored to meet the distinct goals of our clients. At Xaxis, we are dedicated to continuous innovation and teamwork to boost the effectiveness of campaigns across a variety of platforms, such as Digital Out of Home (DOOH), audio, e-commerce, shoppable formats, and specialized creative services. Founded in 2011, Xaxis operates as the advanced programmatic arm of GroupM, the largest media investment firm in the world, providing localized knowledge and expertise across 48 markets globally. Our ongoing commitment to advancing strategies and technologies positions us to reshape the standards of success in the digital advertising arena. By prioritizing client needs and adapting to the ever-evolving landscape, we aim to drive superior outcomes for advertisers everywhere.

What is TransUnion TruEmpower?

TransUnion TruEmpower enables organizations to centralize, enhance, and oversee all identity data from a single, reliable source. By seamlessly merging first-, second-, and third-party data, it integrates media signals with consumer traits and behaviors. This unified identity data repository empowers marketers to craft more sophisticated audience segments, provide more relevant experiences, and generate valuable metrics that aid in the ongoing refinement of their strategies, executions, and overall effectiveness. Recognizing the essential need for control and ownership over data, TransUnion TruEmpower features the IDMP, which provides direct access to raw, event-level identity data within your organization’s data science architecture. This identity extract not only allows for the integration of household and individual identities with supplementary data sources but also promotes the discovery of deeper insights and the identification of new pathways for growth and engagement. Consequently, organizations are better equipped to make informed decisions based on a holistic understanding of their audience, ultimately driving strategic success and fostering deeper connections with consumers.

Media

Media

Integrations Supported

DynAdmic
MINT
Sizmek Ad Suite

Integrations Supported

BDEX
Go2mobi

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Xaxis

Date Founded

2011

Company Location

United States

Company Website

www.xaxis.com

Company Facts

Organization Name

TransUnion

Date Founded

1968

Company Location

United States

Company Website

www.transunion.com

Categories and Features

Categories and Features

Popular Alternatives

Audigent Reviews & Ratings

Audigent

Audigent, a part of Experian

Popular Alternatives

Audigent Reviews & Ratings

Audigent

Audigent, a part of Experian