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What is Xaxis?

As pioneers in media that focuses on results, we work diligently to ensure that the digital spending of advertisers aligns seamlessly with their key business outcomes. Our unique AI-driven optimization tool, Copilot, empowers the development of customized algorithmic models that identify specific performance trends and make real-time adjustments to investments, all tailored to meet the distinct goals of our clients. At Xaxis, we are dedicated to continuous innovation and teamwork to boost the effectiveness of campaigns across a variety of platforms, such as Digital Out of Home (DOOH), audio, e-commerce, shoppable formats, and specialized creative services. Founded in 2011, Xaxis operates as the advanced programmatic arm of GroupM, the largest media investment firm in the world, providing localized knowledge and expertise across 48 markets globally. Our ongoing commitment to advancing strategies and technologies positions us to reshape the standards of success in the digital advertising arena. By prioritizing client needs and adapting to the ever-evolving landscape, we aim to drive superior outcomes for advertisers everywhere.

What is OUTFRONT?

We leverage the power of location-specific insights, creative innovation, and smart audience data to establish impactful connections between brands and their desired consumers through out-of-home advertising. Welcome to America’s leading and most vibrant OOH media network. Engage with audiences as they navigate their daily lives, whether they are at work, enjoying leisure time, or spending moments with loved ones. Digital out-of-home (DOOH) advertising provides brands with the exceptional ability to tailor content dynamically based on various triggers such as time, location, traffic, weather, or even live sports events. Moreover, DOOH allows marketers to execute campaigns more swiftly than traditional billboard methods, utilizing both direct and programmatic buying options. The attractiveness of DOOH is amplified by its robust measurement and attribution tools, which enable advertisers to analyze a broad spectrum of metrics ranging from brand visibility to customer traffic in stores, leading to a more impactful advertising approach. By incorporating these cutting-edge features, brands can significantly boost their outreach and engagement, staying ahead in a highly competitive landscape, thus ensuring their messages resonate effectively with their target audiences.

Media

Media

Integrations Supported

DynAdmic
MINT
Sizmek Ad Suite

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Xaxis

Date Founded

2011

Company Location

United States

Company Website

www.xaxis.com

Company Facts

Organization Name

OUTFRONT

Company Location

United States

Company Website

www.outfront.com

Categories and Features

Categories and Features

Advertising

Not specified

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