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What is Xaxis?

As pioneers in media that focuses on results, we work diligently to ensure that the digital spending of advertisers aligns seamlessly with their key business outcomes. Our unique AI-driven optimization tool, Copilot, empowers the development of customized algorithmic models that identify specific performance trends and make real-time adjustments to investments, all tailored to meet the distinct goals of our clients. At Xaxis, we are dedicated to continuous innovation and teamwork to boost the effectiveness of campaigns across a variety of platforms, such as Digital Out of Home (DOOH), audio, e-commerce, shoppable formats, and specialized creative services. Founded in 2011, Xaxis operates as the advanced programmatic arm of GroupM, the largest media investment firm in the world, providing localized knowledge and expertise across 48 markets globally. Our ongoing commitment to advancing strategies and technologies positions us to reshape the standards of success in the digital advertising arena. By prioritizing client needs and adapting to the ever-evolving landscape, we aim to drive superior outcomes for advertisers everywhere.

What is Anonymised?

Anonymised is a revolutionary data platform that functions without the use of personal identifiers, enabling publishers and advertisers to successfully connect with, analyze, and evaluate extensive audiences while ensuring the protection of individual data. This platform improves audience targeting by granting access to demographics that were previously difficult to engage, all while maintaining a strong commitment to privacy. By employing advanced audience insights and predictive artificial intelligence, it aids in identifying potential new customer segments. Additionally, Anonymised features attribution capabilities through cohort-based data, which allows for the evaluation of conversion rates post-exposure. In an era where traditional cookies are becoming obsolete and privacy concerns are on the rise, Anonymised offers a well-rounded solution that balances performance with compliance to regulatory standards. It acts as a crucial link between publishers seeking to optimize their audience monetization strategies and advertisers striving for enhanced marketing efficiency. The innovative technology behind Anonymised ensures scalability, accurate targeting, and strict adherence to privacy laws. By harnessing cross-publisher audience data, publishers can effectively monetize their entire user base by reaching out to all consenting users. Moreover, this dual emphasis on customer engagement and regulatory adherence positions Anonymised as an essential contributor in the rapidly evolving digital marketing sphere, paving the way for future innovations and practices.

Media

Media

Integrations Supported

DynAdmic
MINT
Sizmek Ad Suite

Integrations Supported

DynAdmic
MINT
Sizmek Ad Suite

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Xaxis

Date Founded

2011

Company Location

United States

Company Website

www.xaxis.com

Company Facts

Organization Name

Anonymised

Date Founded

2019

Company Location

United Kingdom

Company Website

www.anonymised.io

Categories and Features

Artificial Intelligence

Chatbot
For Healthcare
For Sales
For eCommerce
Image Recognition
Machine Learning
Multi-Language
Natural Language Processing
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation
Virtual Personal Assistant (VPA)

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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