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What is Xeno?

Maximizing revenue from your existing customer base necessitates a deep insight into your audience, enabling the creation of targeted campaigns across numerous channels at an accelerated pace. In the wake of the Covid pandemic, as traditional shoppers increasingly shift to online platforms, it becomes crucial to comprehend customer behaviors in both digital and physical spaces. Xeno’s Customer Data Platform (CDP) addresses this need by offering a holistic 360-degree perspective of your customers, merging information from e-commerce transactions, point-of-sale systems, loyalty initiatives, and customer feedback. By harnessing Xeno’s sophisticated AI capabilities, businesses can identify customers who are more likely to shop online or in-store, as well as those poised to buy specific advertised products, ultimately enhancing the conversion rates of your marketing efforts. This innovative approach enables you to maximize the revenue potential of each marketing initiative without the labor-intensive task of segment identification. Despite marketers' aspirations to run relevant campaigns seamlessly across various channels, many struggle with the complexity of this daily endeavor. Recognizing this challenge, we designed Xeno to help you effortlessly and effectively launch campaigns with pertinent messaging. Consequently, you can dedicate more time to expanding your business while maintaining meaningful engagement with your customers. In turn, this streamlined process leads to a more dynamic and responsive marketing strategy that adapts to the evolving needs of your clientele.

What is Velocidi?

Velocidi offers an innovative e-commerce marketing solution focused on first-party audience capabilities. It serves brands and agencies by automating the segmentation of their first-party audiences across major platforms, enhancing marketing strategies. Leveraging its award-winning technology, Velocidi employs machine learning to forecast customer behaviors, allowing for the formation of precisely targeted segments that drive revenue growth. This advanced approach not only optimizes marketing efforts but also empowers businesses to make data-driven decisions that can significantly enhance their outreach effectiveness.

Media

Media

Integrations Supported

Facebook
Instagram
OpsMavix
Pabbly Connect
Salesforce

Integrations Supported

Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Mailchimp
Meta Ads

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Xeno

Date Founded

2015

Company Location

India

Company Website

getxeno.com

Company Facts

Organization Name

Velocidi

Date Founded

2011

Company Location

New York, NY

Company Website

www.velocidi.com

Categories and Features

Customer Loyalty

CRM
Customer Activity Tracking
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking

Marketing Automation

Not specified

Personalization

Not specified

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Filters / Search

Buyer Intent

CRM Integration
Channel Attribution
Customer Journey Mapping
Customer Profiles
Intent Data

Customer Data Platforms (CDP)

Behavioral Analytics
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Identity Resolution

Not specified

Machine Learning

ML Algorithm Library
Model Training
Predictive Modeling
Visualization

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Behavioral Targeting
Campaign Segmentation
Customer Profiles
Recommendation Engine
Website Personalization

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