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What is Yahoo DSP?
Remarkable technology with an expansive reach, along with tailored connections to customers, defines Yahoo DSP, offering the benefits of a closed ecosystem without the usual constraints.
Step into your perfect answer; Yahoo DSP merges considerable scale, unique inventory, and specialized data, delivering the advantages of a walled garden while maintaining the freedom characteristic of an independent platform.
Transform your television strategy and expand your audience engagement using our advanced TV solutions, conveniently available through Yahoo DSP. By utilizing these innovative tools, your marketing strategy can see a significant upgrade, allowing you to connect more effectively with your target audience.
What is Allroll?
Boost the expansion of your OTT channel with Allroll, a cutting-edge software crafted to help you draw in a broader audience at more competitive prices than conventional marketing methods. By effectively positioning your advertisements before millions of targeted viewers, you can build a consistent influx of viewers for your CTV channels. Utilize an intuitive digital marketing platform to reach your ideal audience through detailed targeting options that encompass demographics, interests, locations, devices, and much more. Effortlessly monitor audience engagement while optimizing your ad performance to achieve the best results. The plug-and-play system simplifies the management of your ad inventory, requiring minimal effort on your part. Unlock your full monetization capabilities with impressive eCPM and high fill rates, taking advantage of a wide array of premium demand sources. Additionally, benefit from global support that assists in fine-tuning your marketing strategies and continuously evaluating and improving your results. Elevate your CTV/OTT advertising campaigns to unprecedented levels, ensuring ongoing growth and profitability for your channel while adapting to the ever-changing market landscape. This comprehensive approach positions you for long-term success in the competitive streaming environment.
Integrations Supported
5X
AdGyde
AdParlor
Beachfront
CorralData
DV Publisher Suite
Intuizi
Kochava
MINT
Nekton.ai
Integrations Supported
5X
AdGyde
AdParlor
Beachfront
CorralData
DV Publisher Suite
Intuizi
Kochava
MINT
Nekton.ai
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Yahoo
Date Founded
1994
Company Location
United States
Company Website
www.advertising.yahooinc.com/our-dsp
Company Facts
Organization Name
Allroll
Date Founded
2020
Company Location
United States
Company Website
allroll.com
Categories and Features
OTT
API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
SDK
Scheduling
Video Hosting/Storage
Video Quality Optimization
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Categories and Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Video Marketing
Analytics / Reporting
Chat / Messaging
Customizable Branding
Customizable CTAs
Lead Capture
Media Library
Multi-Platform Distribution
ROI Tracking
Social Sharing
Templates
Video Editing