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What is Yahoo DSP?

Remarkable technology with an expansive reach, along with tailored connections to customers, defines Yahoo DSP, offering the benefits of a closed ecosystem without the usual constraints. Step into your perfect answer; Yahoo DSP merges considerable scale, unique inventory, and specialized data, delivering the advantages of a walled garden while maintaining the freedom characteristic of an independent platform. Transform your television strategy and expand your audience engagement using our advanced TV solutions, conveniently available through Yahoo DSP. By utilizing these innovative tools, your marketing strategy can see a significant upgrade, allowing you to connect more effectively with your target audience.

What is Amagi?

We deliver live, linear, and VOD content to leading video platforms. Our Dynamic Ad Insertion, enhanced by analytics and insights, boosts your ad revenue on platforms that support advertisements. Additionally, we empower you to create, distribute, and monetize linear channels seamlessly. Amagi presents a comprehensive OTT video publishing solution tailored for content creators and modern digital networks aiming to replicate traditional TV experiences for online audiences. With our award-winning cloud playout platform, users can effortlessly design linear OTT channels that incorporate sophisticated graphics, diverse programming, and meticulously crafted ad schedules. We streamline the process of establishing linear OTT channels by merging all facets of the broadcast workflow into an intuitive web interface. This enables digital networks and content creators to swiftly launch new channels through a structured approach to content ingestion, scheduling, and playout. Consequently, they gain comprehensive 24x7 oversight of the entire channel creation lifecycle, empowering them to adapt quickly to audience demands. By leveraging our technology, clients can not only enhance viewer engagement but also optimize their content monetization strategies effectively.

Media

Media

Integrations Supported

Beachfront
AdStage
Brax
DV Publisher Suite
FreeWheel Beeswax
Ikigai
Intuizi
Kochava
Mozart Data
Nekton.ai
Power My Analytics
TheOptimizer.io
Yahoo Finance
Yieldlab

Integrations Supported

Beachfront
AWS Marketplace
PubMatic
SpotX
Telaria
Twitch
WideOrbit

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Yahoo

Date Founded

1994

Company Location

United States

Company Website

www.advertising.yahooinc.com/our-dsp

Company Facts

Organization Name

Amagi

Date Founded

2008

Company Location

United States

Company Website

www.amagi.com

Categories and Features

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Mobile Advertising

Not specified

Native Advertising

Not specified

OTT

Not specified

Video Advertising

Not specified

Categories and Features

Live Streaming

Audience Engagement
Live Streaming Production
Multiple Camera Feeds
Streaming Platform Integration

OTT

Content Organization
Live Events
Monetization Tools
Video Hosting/Storage

Video Advertising

Demand-Side Platform (DSP)
Media Buying
Reporting / Analytics
Video Monetization

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