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What is Yahoo DSP?

Remarkable technology with an expansive reach, along with tailored connections to customers, defines Yahoo DSP, offering the benefits of a closed ecosystem without the usual constraints. Step into your perfect answer; Yahoo DSP merges considerable scale, unique inventory, and specialized data, delivering the advantages of a walled garden while maintaining the freedom characteristic of an independent platform. Transform your television strategy and expand your audience engagement using our advanced TV solutions, conveniently available through Yahoo DSP. By utilizing these innovative tools, your marketing strategy can see a significant upgrade, allowing you to connect more effectively with your target audience.

What is Kevel?

Kevel, formerly known as Adzerk, provides APIs that enable you to swiftly develop a completely tailored advertising server for various types of ads, including sponsored listings, native advertisements, and internal promotions. By utilizing this service, you can reclaim control over your online presence and increase your revenue streams. The platform, recognized for its excellence, handles more than three billion API requests daily and has significantly decreased build times for major companies like Yelp and Ticketmaster by over 90%. This efficiency not only enhances productivity but also empowers businesses to innovate and expand their advertising strategies effectively.

Media

Media

Integrations Supported

DV Publisher Suite
Placements.io
AdGyde
AdParlor
Beachfront
Brax
Criteo Commerce Grid
Kochava
MINT
Onlymega
Power My Analytics
Retargetly
TheOptimizer.io
Uptempo
Yieldlab

Integrations Supported

DV Publisher Suite
Placements.io
Auth0
Clearbit
SSOJet
Segment
Twilio

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Custom. Pricing is based on features needed and request volume.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Yahoo

Date Founded

1994

Company Location

United States

Company Website

www.advertising.yahooinc.com/our-dsp

Company Facts

Organization Name

Kevel

Date Founded

2010

Company Location

United States

Company Website

www.kevel.com

Categories and Features

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Mobile Advertising

Not specified

Native Advertising

Not specified

OTT

Not specified

Video Advertising

Not specified

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Display Advertising

Not specified

eCommerce

Mobile Access
Promotions Management
Reviews Management

Marketplace

Promotions Management

Native Advertising

Not specified

UX

Animation
For Mobile
For Websites
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

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