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What is Yahoo DSP?

Remarkable technology with an expansive reach, along with tailored connections to customers, defines Yahoo DSP, offering the benefits of a closed ecosystem without the usual constraints. Step into your perfect answer; Yahoo DSP merges considerable scale, unique inventory, and specialized data, delivering the advantages of a walled garden while maintaining the freedom characteristic of an independent platform. Transform your television strategy and expand your audience engagement using our advanced TV solutions, conveniently available through Yahoo DSP. By utilizing these innovative tools, your marketing strategy can see a significant upgrade, allowing you to connect more effectively with your target audience.

What is RIGHTNative?

RIGHT Native is a comprehensive platform tailored exclusively for NATIVE Advertising formats. By providing a variety of demand and header bidding solutions suited for different ad types, our platform empowers publishers to achieve optimal fill rates, thereby improving their traffic monetization and maximizing their revenue potential. The RIGHTNative Network features adaptable payment models, including CPM, CPC, and CPA, applicable across both desktop and mobile platforms. Our advanced system harnesses sophisticated machine-learning algorithms that evaluate multiple signals to effectively pinpoint the types of content that are most appealing to individual users. Our ad formats not only boast visual attractiveness but also uphold stringent safety standards, appearing on esteemed websites like The Wall Street Journal, Forbes, and The New York Times, among others. This commitment to quality ensures that our partners reap the rewards of both brand integrity and superior creativity in their advertising efforts. Ultimately, RIGHT Native stands as a trusted partner in elevating the advertising experience for both publishers and brands alike.

Media

Media

Integrations Supported

AdGyde
AdParlor
AdStage
Beachfront
Criteo Commerce Grid
DV Publisher Suite
Factori
FreeWheel Beeswax
Ikigai
Intuizi
Kochava
MINT
Mozart Data
Nekton.ai
Onlymega
Placements.io
TheOptimizer.io
Uptempo
Verizon Network Detection and Response
Yahoo Finance

Integrations Supported

AdGyde
AdParlor
AdStage
Beachfront
Criteo Commerce Grid
DV Publisher Suite
Factori
FreeWheel Beeswax
Ikigai
Intuizi
Kochava
MINT
Mozart Data
Nekton.ai
Onlymega
Placements.io
TheOptimizer.io
Uptempo
Verizon Network Detection and Response
Yahoo Finance

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Yahoo

Date Founded

1994

Company Location

United States

Company Website

www.advertising.yahooinc.com/our-dsp

Company Facts

Organization Name

RIGHTNative

Company Website

rightnative.com

Categories and Features

OTT

API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
SDK
Scheduling
Video Hosting/Storage
Video Quality Optimization

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

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