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What is Yahoo DSP?

Remarkable technology with an expansive reach, along with tailored connections to customers, defines Yahoo DSP, offering the benefits of a closed ecosystem without the usual constraints. Step into your perfect answer; Yahoo DSP merges considerable scale, unique inventory, and specialized data, delivering the advantages of a walled garden while maintaining the freedom characteristic of an independent platform. Transform your television strategy and expand your audience engagement using our advanced TV solutions, conveniently available through Yahoo DSP. By utilizing these innovative tools, your marketing strategy can see a significant upgrade, allowing you to connect more effectively with your target audience.

What is SpotX?

SpotX offers a unified platform that brings together television, Over-the-Top (OTT), and digital video advertising to maximize efficiency in the complex video ad landscape. This all-encompassing video ad serving solution is crafted to help publishers optimize their workflows while enhancing their profitability. By consolidating multiple demand sources, SpotX enables users to increase revenue through a seamless interface. The platform automates the sales process for video inventory, ensuring total transparency and safeguarding brand integrity across various devices. It allows for the utilization of unique first- and third-party audience data within a secure environment, thus augmenting the value of your inventory. Collaborating with SpotX’s Customer Success Team permits the customization of your video strategy in alignment with your unique key performance indicators (KPIs). Additionally, the platform's connections on the buy-side help refine inventory offerings, striving for the best fill rates and yield. With access to premium supply from SpotX Managed Services Team or programmatic demand-side partners, users can confidently make purchasing decisions backed by insights and assistance from a dedicated Account Team. Furthermore, the platform’s flexibility in adapting to market fluctuations guarantees that your advertising approach stays effective and pertinent as trends evolve, ensuring long-term success. As a result, SpotX empowers businesses to stay ahead in the dynamic advertising landscape.

Media

Media

Integrations Supported

DV Publisher Suite
FreeWheel Beeswax
Kochava
5X
Acxiom Real Identity
AdParlor
AdStage
Brax
Factori
Ikigai
Intuizi
JamLoop
Mozart Data
Nekton.ai
Power My Analytics
TheOptimizer.io
Uptempo
Yahoo Finance
Yieldlab
broadpeak.io

Integrations Supported

DV Publisher Suite
FreeWheel Beeswax
Kochava
5X
Acxiom Real Identity
AdParlor
AdStage
Brax
Factori
Ikigai
Intuizi
JamLoop
Mozart Data
Nekton.ai
Power My Analytics
TheOptimizer.io
Uptempo
Yahoo Finance
Yieldlab
broadpeak.io

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Yahoo

Date Founded

1994

Company Location

United States

Company Website

www.advertising.yahooinc.com/our-dsp

Company Facts

Organization Name

SpotX

Date Founded

2007

Company Location

United States

Company Website

www.spotx.tv/

Categories and Features

OTT

API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
SDK
Scheduling
Video Hosting/Storage
Video Quality Optimization

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

OTT

API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
SDK
Scheduling
Video Hosting/Storage
Video Quality Optimization

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Video Marketing

Analytics / Reporting
Chat / Messaging
Customizable Branding
Customizable CTAs
Lead Capture
Media Library
Multi-Platform Distribution
ROI Tracking
Social Sharing
Templates
Video Editing

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