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What is Yahoo DSP?

Remarkable technology with an expansive reach, along with tailored connections to customers, defines Yahoo DSP, offering the benefits of a closed ecosystem without the usual constraints. Step into your perfect answer; Yahoo DSP merges considerable scale, unique inventory, and specialized data, delivering the advantages of a walled garden while maintaining the freedom characteristic of an independent platform. Transform your television strategy and expand your audience engagement using our advanced TV solutions, conveniently available through Yahoo DSP. By utilizing these innovative tools, your marketing strategy can see a significant upgrade, allowing you to connect more effectively with your target audience.

What is Taptica?

Taptica functions as a publicly traded global mobile advertising platform aimed at helping top brands connect with their most valuable consumers via a diverse array of traffic sources. By leveraging proprietary technology combined with the capabilities of big data and advanced machine learning, Taptica enables extensive media targeting on a significant scale. This platform creates a seamless environment for brands to engage in meaningful interactions with mobile audiences, ensuring precise outreach to relevant demographic groups. Our offerings include sophisticated targeting options and reengagement tools that span the mobile ecosystem. Furthermore, we feature an innovative programmatic solution, Tremor Video, which focuses on enhancing storytelling through engaging video content. Taptica is committed to optimizing revenue streams for publishers across all digital channels by utilizing a powerful tech stack that incorporates dynamic supply segmentation and rigorous quality assurance algorithms. Through these advancements, we empower our clients to effectively draw in and retain their desired audiences on a large scale, ultimately fostering long-lasting relationships between brands and consumers. This comprehensive approach ensures that our clients can navigate the complexities of mobile advertising with confidence and success.

Media

Media

Integrations Supported

Kochava
5X
AdGyde
AdParlor
AdStage
Beachfront
Brax
DV Publisher Suite
Factori
FreeWheel Beeswax
Ikigai
MINT
Placements.io
Power My Analytics
Retargetly
Supermetrics
TheOptimizer.io
Uptempo
Verizon Network Detection and Response
Yieldlab

Integrations Supported

Kochava

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Yahoo

Date Founded

1994

Company Location

United States

Company Website

www.advertising.yahooinc.com/our-dsp

Company Facts

Organization Name

Taptica

Date Founded

2011

Company Location

United States

Company Website

www.taptica.com

Categories and Features

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Mobile Advertising

Not specified

Native Advertising

Not specified

OTT

Not specified

Video Advertising

Not specified

Categories and Features

Display Advertising

Not specified

Mobile Advertising

Not specified

Video Advertising

Not specified

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