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What is Yahoo DSP?

Remarkable technology with an expansive reach, along with tailored connections to customers, defines Yahoo DSP, offering the benefits of a closed ecosystem without the usual constraints. Step into your perfect answer; Yahoo DSP merges considerable scale, unique inventory, and specialized data, delivering the advantages of a walled garden while maintaining the freedom characteristic of an independent platform. Transform your television strategy and expand your audience engagement using our advanced TV solutions, conveniently available through Yahoo DSP. By utilizing these innovative tools, your marketing strategy can see a significant upgrade, allowing you to connect more effectively with your target audience.

What is Telaria?

We offer an exceptional array of analytics, automated decision-making, and integrated programmatic and direct monetization solutions that stand out in the industry. For global publishers, having complete visibility into their operations is crucial; Telaria’s independent platform enables unbiased decisions that result in maximum revenue outcomes. The introduction of a dedicated ad-server tailored for video and Advanced TV allows users to manage, deliver, and report on both programmatic and direct inventory through a single interface. Real-time analytics dashboards merge first-party and third-party data into a cohesive perspective, empowering publishers with actionable insights that drive immediate decision-making. Our advanced decision-making tools enhance control over inventory safety and value, thereby guaranteeing a superior CTV viewing experience. Additionally, Telaria integrates smoothly with all top video demand partners, ensuring broad compatibility. Our unique suite of tools, featuring a Demand Dashboard, streamlines the purchasing process and comes with the support of a dedicated team available around the clock. This comprehensive combination of features positions our clients not only to survive but to excel in a highly competitive market, fostering long-term growth and success. Ultimately, our commitment to innovation and support helps clients navigate the complexities of the digital advertising landscape.

Media

Media

Integrations Supported

FreeWheel Beeswax
5X
AdParlor
AdStage
CorralData
Criteo Commerce Grid
DV Publisher Suite
Factori
Intuizi
Nekton.ai
Placements.io
Proximic by Comscore
Verizon Network Detection and Response
Yahoo Finance

Integrations Supported

FreeWheel Beeswax
Amagi
Bucksense
Growth Channel AI
JamLoop
The Trade Desk

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Online Training

Company Facts

Organization Name

Yahoo

Date Founded

1994

Company Location

United States

Company Website

www.advertising.yahooinc.com/our-dsp

Company Facts

Organization Name

Telaria

Date Founded

2005

Company Location

United States

Company Website

telaria.com/vmp/

Categories and Features

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Mobile Advertising

Not specified

Native Advertising

Not specified

OTT

Not specified

Video Advertising

Not specified

Categories and Features

Ad Server

Not specified

CTV & OTT Advertising

Not specified

Mobile Advertising

Not specified

Video Advertising

Not specified

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