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What is Yandex Direct?

Implement paid search ads and display banners on both desktop and mobile devices to engage potential customers through Yandex Search and an extensive array of sites within the Yandex Advertising Network. You will incur charges only for clicks on your ads or vCards associated with contextual advertising, while costs for display ads are based on legitimate impressions. This approach allows your ads to connect with users who have expressed interest in your products, both on Yandex and throughout its Advertising Network. You will have continuous access to user engagement data, enabling you to fine-tune your settings to better meet your marketing goals. Collaborate with Yandex Direct to improve your return on investment, as we strive to help you reach new audiences and increase sales, guaranteeing that your advertising initiatives produce measurable outcomes. By employing these techniques, you can significantly enhance the productivity of your marketing efforts while adapting to the evolving landscape of consumer behavior. This proactive stance ensures that your campaigns remain relevant and impactful.

What is Easy Monetization?

Yandex provides an all-encompassing solution for app monetization, expertly managing the setup to potentially enhance your ad revenue significantly. The service encompasses the implementation of ad units from multiple advertising networks while also creating a consolidated mediation system. By continuously tracking performance metrics, we can make timely adjustments to improve overall results. We simplify the revenue collection process by aggregating earnings from all networks and offering monthly payouts, thus eliminating the complications associated with minimum payout thresholds for each network. Furthermore, we offer comprehensive support for integrating the SDK into your application and ensure a seamless transition if you are moving from other mediation platforms. Users will enjoy the convenience of a single account that gives them access to all advertising networks and their corresponding statistics, negating the need for multiple registrations or contract negotiations. Our solution supports a wide array of ad formats, such as banners, rewarded videos, interstitial ads, app open ads, and native ads, making it versatile for different app types. In addition, we conduct thorough analyses to pinpoint the most profitable ad networks specifically suited to your target country and region, helping you to fully maximize your earning potential. Thus, with Yandex, the process of monetizing your app is not only efficient but also highly effective, ensuring you reap the benefits of a well-structured strategy.

Media

Media

Integrations Supported

MyTracker
Octella
SQLBackupAndFTP

Integrations Supported

AppLovin
Chartboost
Digital Turbine
Google AdMob
Liftoff
Mintegral
Start.io
Tapjoy
ironSource

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Yandex

Date Founded

2000

Company Location

Russia

Company Website

ads.yandex.com/direct_eng

Company Facts

Organization Name

Yandex

Date Founded

2000

Company Location

Russia

Company Website

ads.yandex.com/easy/

Categories and Features

Categories and Features

App Monetization

Not specified

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