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What is Yandex Metrica?

Achieve a comprehensive understanding of your online audience by delving into various metrics, including traffic trends and user engagement, which will ultimately propel your business growth. Utilize simple attribution models to filter out spam traffic and effectively control bot activity, ensuring cleaner data. Gain access to extensive user metrics, including in-depth analysis of ad blocker usage. Set up to 200 specific goals for each website, integrate ecommerce analytics, and effortlessly track tailored events. Take advantage of session recordings, heat maps, and form analytics reports that are simple to access without the need for complex configurations. Your data updates in real time with no truncation, as the sampling process is user-driven, allowing you to oversee any level of traffic while keeping all records forever. Track user interactions on your site—capturing every click, scroll, mouse movement, and keystroke on video. Identify barriers that hinder purchases, decipher the reasons behind user clicks, and gather insightful feedback to improve the user experience. Discover which parts of a webpage draw the most interest and recognize areas that might be neglected. You can also pinpoint the exact moments when users stop scrolling, offering an even deeper understanding of user behavior. This granular insight equips you to make strategic decisions that can significantly elevate your website's effectiveness and user satisfaction. Furthermore, by continuously analyzing this data, you can adapt your strategies in real-time, ensuring sustained improvement over time.

What is Adobe Customer Journey Analytics?

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can ingest, process, and unify all types of customer data — online and offline — enabling sophisticated analytics that reveal insights in seconds. By linking IDs from multiple channels and devices into a single unified profile, Customer Journey Analytics enables unlimited analysis of any data point across diverse channels without the need for SQL coding. Report-time processing delivers cross-channel insights within seconds, empowering teams to make informed decisions in the moment rather than waiting weeks for static reports. A patented data governance framework provides governance capabilities that protect customer data — including data labeling, consent management, and role-based permissions — ensuring AI-driven insights don't expose sensitive customer information and helping marketing data remain compliant as privacy policies evolve. Transparency into the algorithms used to process and model data supports marketing compliance by giving teams confidence in AI-driven outputs. Teams can then support compliant personalization and engagement strategies by activating insights directly in Adobe Real-Time CDP and Journey Optimizer. Generative AI and machine learning tools streamline analysis across billions of data points, automating segmentation, attribution, and propensity modeling to accelerate insight discovery. The Data Insights Agent enables teams to ask questions in natural language and receive instant visualizations and insights — without SQL or IT queues — making sophisticated customer analysis accessible across the entire organization.

Media

Media

Integrations Supported

Calltouch
Convert Experiences
GIFTD
Google Data Studio
Google Tag Manager
Improvado
Inteldo
Joomla!
LeadBack
Redash
Segment
Topvisor
Ucraft
Ucraft Logo Maker
WordPress

Integrations Supported

Adobe CX Enterprise Coworker
Adobe Experience Platform
Adobe Real-Time CDP
Snowflake
Sprinklr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version

Pricing Information

Please contact Adobe directly for pricing information.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Yandex

Date Founded

2000

Company Location

Russia

Company Website

metrica.yandex.com

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/customer-journey-analytics/adobe-customer-journey-analytics.html

Categories and Features

Digital Analytics

Not specified

Heatmap

Not specified

Web Analytics

Not specified

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Data Import / Export
Predictive Analytics

Digital Analytics

Not specified

Marketing Analytics

Not specified

Web Analytics

Not specified

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