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What is Yandex Metrica?

Achieve a comprehensive understanding of your online audience by delving into various metrics, including traffic trends and user engagement, which will ultimately propel your business growth. Utilize simple attribution models to filter out spam traffic and effectively control bot activity, ensuring cleaner data. Gain access to extensive user metrics, including in-depth analysis of ad blocker usage. Set up to 200 specific goals for each website, integrate ecommerce analytics, and effortlessly track tailored events. Take advantage of session recordings, heat maps, and form analytics reports that are simple to access without the need for complex configurations. Your data updates in real time with no truncation, as the sampling process is user-driven, allowing you to oversee any level of traffic while keeping all records forever. Track user interactions on your site—capturing every click, scroll, mouse movement, and keystroke on video. Identify barriers that hinder purchases, decipher the reasons behind user clicks, and gather insightful feedback to improve the user experience. Discover which parts of a webpage draw the most interest and recognize areas that might be neglected. You can also pinpoint the exact moments when users stop scrolling, offering an even deeper understanding of user behavior. This granular insight equips you to make strategic decisions that can significantly elevate your website's effectiveness and user satisfaction. Furthermore, by continuously analyzing this data, you can adapt your strategies in real-time, ensuring sustained improvement over time.

What is Air360?

Air360 is a comprehensive tool for digital experience analytics specifically designed for conversion rate optimization (CRO). This software aids in deciphering user actions on your website while uncovering previously unnoticed behaviors. Our emphasis is on providing user-friendly analytics tools that deliver actionable insights, enabling you to enhance your website efficiently and significantly increase your conversion rates. With Air360, optimizing your CRO process becomes straightforward and efficient: * No coding or tagging is necessary * You can segment users according to your preferences * A complete set of features is available to explore user behavior in depth * Additionally, our team of CRO experts is ready to assist you throughout the journey, ensuring you maximize your platform's potential. This level of support enhances your ability to make informed decisions based on real user data.

Media

Media

Integrations Supported

Calltouch
Drupal
GIFTD
GetResponse
Google Data Studio
Improvado
Inteldo
Joomla!
Magento
Octoboard
OneLogin
SpringBuilder
Topvisor
Ucraft Logo Maker
Venyoo
Wix
WordPress
🌱kvitly

Integrations Supported

Google Chrome
SFTPPlus

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version

Pricing Information

Sessions-based

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Yandex

Date Founded

2000

Company Location

Russia

Company Website

metrica.yandex.com

Company Facts

Organization Name

Air360

Date Founded

2016

Company Location

Japan

Company Website

www.air360.io

Categories and Features

Digital Analytics

Not specified

Heatmap

Not specified

Web Analytics

Not specified

Categories and Features

Digital Analytics

Not specified

Digital Experience Platforms (DXP)

Alerts / Notifications
Personalization / Segmentation
Reporting / Analytics

Heatmap

Behavioral Mapping
Dashboard
Element Analytics
Embeddable Maps
For Sales
For Science
Territorial Mapping
Website Analytics

Session Replay

Mouse Tracking
Optimization Tools
Session Recording
User Experience Analysis
Visitor Segmentation

Web Analytics

Conversion Tracking
Form Analytics
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

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