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Ratings and Reviews 0 Ratings
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What is Yieldlab?
Yieldlab stands out as a leading supply-side platform (SSP) and plays a vital role in facilitating private marketplaces for esteemed publishers throughout Europe. It exemplifies a commitment to continuous growth and innovation while collaborating with premier media brands across the continent. By merging enthusiasm, intelligence, and advanced technology, we help ensure the financial success of media offerings and advertising strategies. Our foundational values emphasize partnership, transparency, and quality, which are integral to our operations. The Yieldlab platform enables secure and efficient interactions between buyers and sellers in the dynamic world of programmatic advertising. As a reliable partner for top-tier publishers and marketers, we assist in realizing the maximum potential of your media inventory across a variety of channels. The Yieldlab YRD platform is recognized for its excellence in quality and technology within the premium programmatic advertising sector, further enhanced by tailored support from our knowledgeable team. We place a strong emphasis on cultivating personal relationships with supply clients, agencies, and demand-side platforms (DSPs) to create a collaborative advertising landscape. By opting for Yieldlab, you are not merely choosing a service provider; you are entering into a partnership that is fully committed to optimizing your advertising success while fostering innovation in the industry. This collaborative approach not only enhances campaign performance but also builds lasting relationships that benefit all stakeholders involved.
What is FreeWheel Beeswax?
Beeswax stands out as a premier purchasing platform that boasts an intuitive user interface and efficient workflows, while also providing exclusive access to valuable data and a thoughtfully curated omnichannel inventory. Built on the principles of transparency, personalization, and user empowerment, Beeswax enables users to effectively harness and implement high-quality programmatic solutions. The platform’s detailed log-level insights empower users to maximize their programmatic analytics fully. You have the ability to control your bidding strategy, ensuring a balance between cost-effectiveness and optimal campaign timing. Moreover, the platform offers standard algorithms that are commonly found in traditional demand-side platforms (DSPs). Its interface includes bid modifiers that facilitate rapid and efficient adjustments through a single variable. Additionally, there are bid models available that are crafted for multivariate optimization, often based on insights obtained from log-level data. Users can apply various strategies to optimize specific key performance indicators (KPIs) that align with the unique goals of their campaigns. By avoiding the obscure "black box" model, Beeswax promotes transparent optimization rooted in real-time campaign performance, enabling you to refine both your campaigns and reporting techniques to achieve your goals more effectively. This high degree of customization ensures that every element of your advertising initiatives is tightly aligned with your desired results, fostering a more successful advertising experience overall. As a result, users can feel confident in their ability to navigate the complexities of programmatic advertising with clarity and precision.
Integrations Supported
Criteo
Xandr
Yahoo DSP
Adjust
Amazon Ads
AppLovin
Delivr
FreeWheel DemandSuite
FreeWheel Strata
Google Ad Manager
Integrations Supported
Criteo
Xandr
Yahoo DSP
Adjust
Amazon Ads
AppLovin
Delivr
FreeWheel DemandSuite
FreeWheel Strata
Google Ad Manager
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Yieldlab
Date Founded
2010
Company Location
Germany
Company Website
yieldlab.com
Company Facts
Organization Name
FreeWheel
Company Location
Netherlands
Company Website
www.freewheel.com/beeswax
Categories and Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization