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What is YooMoney?

YooMoney is a digital payment service in Russia that provides users with a convenient personal finance platform for making both online and offline transactions. Upon registering with just a phone number, users instantly receive a free virtual card, which is valid for five years and perfect for secure online activities such as taxi bookings, delivery services, subscriptions, and various purchases on Russian websites. This virtual card not only offers immediate cashback rewards in the form of bonus points—up to 5% cashback in select categories and 1% on general purchases—but also allows users to convert each point to 1 ₽. For added security, users can cancel their virtual card right after transactions and request a new one at no extra charge. In addition to virtual cards, YooMoney also provides physical Mir cards, which share a five-year validity and allow users to earn cashback in both rubles and bonus points while being conveniently delivered via postal or courier services throughout Russia. Beyond card services, YooMoney offers a variety of functionalities, including the capability to fund accounts, buy digital products, and manage payments and transfers, thus establishing itself as a versatile option for financial transactions. This extensive range of services reinforces YooMoney's importance in the electronic payment ecosystem within the region. Moreover, its commitment to user-friendly features ensures that it remains relevant in an ever-evolving digital financial landscape.

What is Fondue?

In place of standard pre-purchase incentives, shoppers can now track their CashBack eligibility as they shop and opt for redemption options like gift cards or cash after their transaction, with additional alternatives expected to be introduced soon. This modern strategy replaces the traditional method of using blanket discounts that can erode profit margins, focusing instead on increasing overall revenue. By providing greater value on gift cards to encourage customer loyalty, offering discounts to those who need them to encourage purchases, and recouping revenue from customers who don't take advantage of these discounts, brands can effectively fine-tune their sales tactics. Furthermore, brands can substitute traditional coupon incentives in their welcome series emails, popups, and SMS messages with CashBack offers. Customers have the choice to redeem their CashBack as cash via a Visa card or as a gift card for future use in the brand's store. Given that not every customer redeems their CashBack, brands have the opportunity to reinvest the unclaimed funds into more impactful promotional offers, ultimately increasing conversion rates and fostering revenue growth. This forward-thinking approach not only draws in new customers but also significantly enriches the shopping experience for those who are already loyal to the brand, creating a win-win situation for everyone involved. Additionally, as more options are rolled out, the potential for customer engagement and satisfaction will likely continue to rise.

Media

Media

Integrations Supported

Attentive
Shopify

Integrations Supported

Attentive
Shopify

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$65 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

YooMoney

Company Location

Russia

Company Website

yoomoney.ru/

Company Facts

Organization Name

Fondue

Date Founded

2021

Company Location

United States

Company Website

www.getfondue.com

Categories and Features

Categories and Features

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