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What is YouGov BrandIndex?

Our premier platform enables ongoing monitoring of 16 critical brand health indicators, offering sophisticated insights that significantly boost your brand's growth trajectory. This tool facilitates the evaluation and comparison of your performance relative to your goals, competitors, and the overall market landscape through daily assessments. With a wealth of over 15 years of historical data refreshed daily, you gain the ability to spot trends, recognize successes, and uncover potential opportunities. Assess how you stack up against key competitors and swiftly adapt to evolving perceptions of your brand. YouGov BrandIndex not only provides extensive historical brand insights but also integrates seamlessly with our ever-expanding network of insightful data. By utilizing YouGov BrandIndex for tracking your brand health, you can connect with YouGov's other offerings to achieve a well-rounded understanding of your audience, which empowers you to devise effective strategies, analyze online behaviors, and initiate impactful campaigns. This continuous access to real-time data within our brand monitoring platform allows you to detect changes as they occur, ensuring you maintain a competitive edge. Ultimately, leveraging this informed approach fosters sustainable growth and builds stronger brand loyalty over time, allowing you to navigate the complexities of the market with confidence.

What is Caliber?

Founded in 2016 and headquartered in Copenhagen, Caliber is the world's leading stakeholder intelligence company, operating across 50+ countries globally. Thousands of stakeholder interviews are conducted every day, with AI-enabled, multi-source analysis and expert interpretation turning that data into business action. Clients include Airbus, ASML, AstraZeneca, BASF, Okta, ABB, and Novo Nordisk. Stakeholder intelligence gives leading organizations a better understanding of the people who matter most to their business, drawing on multiple data sources to do so. Always on and grounded in real data, it's powered by AI to give leaders the insight they need to protect their brand, reputation, and business, and to make smarter decisions with confidence. Proprietary data collection, AI-powered analysis, and expert interpretation come together at Caliber, so you get answers built for your business, not just numbers. All your stakeholders are monitored in real time, anywhere in the world, with perception data integrated with the signals that move your business. We help make sense of what it all means, so your leadership can make faster, better-informed decisions. Built for C-suite executives, Caliber serves leaders across Corporate Affairs, Communications, Marketing, HR, Risk, and Investor Relations.

Media

Media

Integrations Supported

Bloomberg
Brandwatch
CisionOne
LSEG AlphaDesk
Meltwater
Onclusive Social
RepVault

Integrations Supported

Bloomberg
Brandwatch
CisionOne
LSEG AlphaDesk
Meltwater
Onclusive Social
RepVault

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

10,000 € annually
Caliber offers flexible, enterprise-grade pricing tailored to the size, complexity, and strategic needs of your organization. Whether you’re tracking a single market or running a global, multi-stakeholder program, you only pay for the intelligence you need — with unlimited dashboard access and real-time insights included.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

YouGov

Date Founded

2000

Company Location

United Kingdom

Company Website

business.yougov.com/product/brandindex

Company Facts

Organization Name

Caliber

Date Founded

2018

Company Location

Denmark

Company Website

www.groupcaliber.com

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Categories and Features

Reputation Management

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

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