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What is YouGov BrandIndex?

Our premier platform enables ongoing monitoring of 16 critical brand health indicators, offering sophisticated insights that significantly boost your brand's growth trajectory. This tool facilitates the evaluation and comparison of your performance relative to your goals, competitors, and the overall market landscape through daily assessments. With a wealth of over 15 years of historical data refreshed daily, you gain the ability to spot trends, recognize successes, and uncover potential opportunities. Assess how you stack up against key competitors and swiftly adapt to evolving perceptions of your brand. YouGov BrandIndex not only provides extensive historical brand insights but also integrates seamlessly with our ever-expanding network of insightful data. By utilizing YouGov BrandIndex for tracking your brand health, you can connect with YouGov's other offerings to achieve a well-rounded understanding of your audience, which empowers you to devise effective strategies, analyze online behaviors, and initiate impactful campaigns. This continuous access to real-time data within our brand monitoring platform allows you to detect changes as they occur, ensuring you maintain a competitive edge. Ultimately, leveraging this informed approach fosters sustainable growth and builds stronger brand loyalty over time, allowing you to navigate the complexities of the market with confidence.

What is Rival IQ?

Setting benchmarks is crucial for success in the realm of social media, as it requires an understanding of the average performance metrics of brands in your industry and allows for comparison against those standards rather than solely relying on your past performance. The effort to gather and regularly update extensive competitive information to create these benchmarks can be quite demanding. Nevertheless, with Rival IQ, you can effortlessly incorporate competitive insights into your social media metrics through our ongoing benchmarking framework. Our sophisticated social media analytics tools allow you to swiftly pinpoint where your competitors are focusing their strategies. By weaving competitive analysis into your social media reports, you can uncover new opportunities to boost audience engagement. Additionally, leveraging powerful analysis tools that monitor trending topics, popular hashtags, and the most effective content in your field reveals the tactics and priorities of your rivals. This enhanced insight into the competitive environment not only empowers you to make better-informed choices but also significantly optimizes your overall social media approach. Ultimately, staying ahead of the competition ensures your brand remains relevant and engaging in a rapidly evolving digital landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$199 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

YouGov

Date Founded

2000

Company Location

United Kingdom

Company Website

business.yougov.com/product/brandindex

Company Facts

Organization Name

Rival IQ

Date Founded

2013

Company Location

United States

Company Website

www.rivaliq.com

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Categories and Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

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