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What is YouGov BrandIndex?

Our premier platform enables ongoing monitoring of 16 critical brand health indicators, offering sophisticated insights that significantly boost your brand's growth trajectory. This tool facilitates the evaluation and comparison of your performance relative to your goals, competitors, and the overall market landscape through daily assessments. With a wealth of over 15 years of historical data refreshed daily, you gain the ability to spot trends, recognize successes, and uncover potential opportunities. Assess how you stack up against key competitors and swiftly adapt to evolving perceptions of your brand. YouGov BrandIndex not only provides extensive historical brand insights but also integrates seamlessly with our ever-expanding network of insightful data. By utilizing YouGov BrandIndex for tracking your brand health, you can connect with YouGov's other offerings to achieve a well-rounded understanding of your audience, which empowers you to devise effective strategies, analyze online behaviors, and initiate impactful campaigns. This continuous access to real-time data within our brand monitoring platform allows you to detect changes as they occur, ensuring you maintain a competitive edge. Ultimately, leveraging this informed approach fosters sustainable growth and builds stronger brand loyalty over time, allowing you to navigate the complexities of the market with confidence.

What is Waikay?

Waikay is a cutting-edge platform designed to expose exactly what major AI models understand—and misunderstand—about your brand by creating a customized knowledge graph from your website’s data. It evaluates AI comprehension across core brand topics and assigns visibility scores for each AI model, while benchmarking these metrics against competitors to provide a comprehensive view of your brand’s AI presence. The platform flags hallucinations and factual inaccuracies, verifying claims to protect your brand from misinformation in AI-generated search results. Waikay goes beyond simple monitoring by offering model-specific content recommendations and actionable insights to optimize how your brand is represented across various AI systems. This empowers SEOs, PR teams, marketers, and analysts to proactively manage their brand narrative and correct AI misrepresentations. By understanding the nuances of different AI models, Waikay helps businesses tailor their content strategies for maximum visibility and accuracy in AI-driven search. The competitive benchmarking feature gives brands valuable intelligence about their standing relative to competitors, supporting informed strategic decisions. Waikay’s advanced analysis tools help identify emerging risks and opportunities in AI brand visibility. The platform also fosters collaboration across marketing and analytics teams to align brand messaging. In an era where AI increasingly shapes consumer perceptions, Waikay offers a vital solution to ensure your brand remains authoritative, consistent, and well-positioned.

Media

Media

Integrations Supported

ChatGPT
Claude
Gemini
Gemini Enterprise
OpenAI
Sonar

Integrations Supported

ChatGPT
Claude
Gemini
Gemini Enterprise
OpenAI
Sonar

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$19.95/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

YouGov

Date Founded

2000

Company Location

United Kingdom

Company Website

business.yougov.com/product/brandindex

Company Facts

Organization Name

InLinks Optimization LTD

Date Founded

2019

Company Location

United Kingdom

Company Website

waikay.io

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

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