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What is Yuzu?

Every shopper has unique traits that set them apart. Our innovative algorithms are crafted to assess and adjust to these individual shopping patterns, providing a personalized experience for every single user. By utilizing an extensive network, we gather valuable insights into the shopping journeys occurring across numerous retail environments. This approach bridges the gap between online and offline shopping experiences through various purchasing channels, enabling us to identify and engage shoppers effectively, thereby turning them into devoted customers. Partnering with other e-commerce platforms and retailers grants businesses an opportunity to regain oversight of their operations. Following transactions, you'll be able to connect directly with customers from other merchants, thereby expanding your clientele. In addition, you can enhance customer satisfaction by offering personalized promotions from various stores within our network, maximizing each interaction. Yuzu skillfully identifies individual shoppers and delivers the perfect message or offer tailored to their specific preferences, successfully converting them into committed patrons. Setting up your account and incorporating our plugin is a quick process, taking only a few minutes, and managing your campaigns along with launching initial re-engagement strategies can be achieved with just a few clicks. This efficient system guarantees that businesses can swiftly adjust and cater to their customers' desires, leading to increased engagement and overall satisfaction. As a result, brands can foster stronger relationships with their customers, ultimately driving long-term loyalty and success.

What is SHOPT?

While technology has been effectively integrated into trade promotion, retail execution, and other key functions within the consumer packaged goods (CPG) sector to enhance processes and unify insights, the realm of shopper marketing has not yet fully adopted these innovations. Our 2018 Shopper Marketing Optimization Report reveals that an alarming 78% of participants consider their shopper marketing processes to be merely average or worse. This lack of progress in modernization is hindering overall effectiveness, which underscores the importance of Shopper Marketing Optimization (SMO) in driving revenue growth within the CPG industry. To improve your commercial investments, consider implementing a collaborative budgeting tool that allows managers to connect budgets with specific, quantifiable goals, allocate resources across different teams or accounts, and track performance through real-time reports on spending that can be examined at the levels of customer, brand, and category. Such a method promotes collaboration by uniting global teams and agencies around a single, trustworthy source of data. Furthermore, this strategy integrates established techniques and financial analytics into the planning process, ultimately enhancing the impact of marketing initiatives while ensuring the judicious use of resources. By embracing these approaches, organizations can better synchronize their shopper marketing strategies with contemporary demands and expectations, paving the way for a more successful future. Additionally, this alignment will not only enhance operational efficiency but also foster innovation and adaptability in a rapidly changing marketplace.

Media

Media

Integrations Supported

BigCommerce
Eulerian
Google Tag Manager
Interaxo
Magento
Oxatis
PrestaShop
Shopify
TagCommander
WiziShop
WooCommerce

Integrations Supported

BigCommerce
Eulerian
Google Tag Manager
Interaxo
Magento
Oxatis
PrestaShop
Shopify
TagCommander
WiziShop
WooCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Yuzu

Company Location

France

Company Website

www.yuzu.co

Company Facts

Organization Name

Cierant Corporation

Date Founded

1987

Company Location

United States

Company Website

www.cierant.com/explore/shopt/

Categories and Features

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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