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What is Zalster?

We combine cutting-edge machine learning technologies with human expertise to assist you in reaching your marketing goals via Facebook and Instagram advertising. The introduction of Apple's AppTrackingTransparency framework is set to significantly impact how performance marketers evaluate, target, and track pixel signals efficiently. It is essential for businesses to comprehend the effects of this shift and to formulate the best approach moving forward. Utilizing machine learning automation can simplify your budget management, optimize bidding strategies, and enhance ad distribution processes. This method not only conserves valuable time but also allows your business to expand while you notice a steady improvement in your outcomes. By allowing automated systems to handle daily performance tasks, you can dedicate more time to strategic planning and refining your campaigns. With customized account insights and helpful suggestions regarding campaign frameworks, best practices, and beyond, you will be equipped to optimize your campaigns for maximum effectiveness. This all-encompassing approach not only amplifies your marketing initiatives but also encourages a deeper comprehension of adapting to the constantly changing advertising environment. As you implement these strategies, you will find that your marketing capabilities will improve, providing new avenues for growth and innovation.

What is Adlio?

Adlio serves as an all-encompassing advertising platform tailored for Meta (including Facebook and Instagram), enabling both agencies and internal marketing teams to launch ads in bulk while managing multiple accounts efficiently. Users need to connect their Facebook account just one time to upload various media types, such as images, videos, or carousels, and then choose a specific campaign and ad set; Adlio will subsequently generate individual ads for each file in Ads Manager via the official Marketing API. To ensure that budgets are preserved until a thorough review occurs, all ads are created in a paused state initially. Moreover, any Advantage+ creative enhancements accepted by the API, as well as automatic music features, are disabled for added control. Adlio also secures vital settings, including page and Instagram identity, pixel configurations, ad copy, UTM templates, naming conventions, and EU DSA fields for each account, which effectively eliminates the risk of mixing client settings across different ads. Team members can log in effortlessly using their email addresses and do not need specific Meta roles, allowing them to access only the ad accounts that are assigned to them while providing launch permissions for each individual account. The platform permits video uploads of up to 4 GB and accommodates carousels with as many as five texts per ad, although it does not support creative generation or automation rules, ensuring a streamlined process for ad development. In addition to these features, Adlio's design fosters improved organization and oversight over advertising initiatives, making it a valuable tool for addressing various marketing requirements. The user-friendly interface and efficient processes offered by Adlio significantly enhance the overall advertising experience.

Media

Media

No images available

Integrations Supported

Facebook Ads
Instagram Ads
Meta Ads
Facebook
Instagram

Integrations Supported

Facebook Ads
Instagram Ads
Meta Ads

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$49/month
Free Version

Supported Platforms

SaaS

Supported Platforms

Not specified

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Zalster

Date Founded

2015

Company Location

Sweden

Company Website

zalster.com

Company Facts

Organization Name

Adlio

Date Founded

2026

Company Location

Netherlands

Company Website

adlio.ai

Categories and Features

Ad Optimization

Not specified

Categories and Features

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