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What is Zappi?

Boost the impact of your advertising campaigns by involving your target audience at every stage of the ad development process. Start by pinpointing the most captivating idea from your brainstorming sessions and, through ongoing experimentation, refine it into an essential offering for your audience. Develop a thorough understanding of how to enhance your brand through focused digital marketing strategies. Utilize audience insights and behavioral data gathered from ads within social media environments to inform your approach. Kicking off this initiative is straightforward; our proven strategies provide you with proactive consumer feedback during both the advertising and innovation stages. Experience the advantages of swift results as we link you with vital audiences and supply actionable insights in real-time, with comprehensive analyses available in as little as six hours. Effectively leverage these insights by measuring them against historical performance and relevant benchmarks, enabling you to make substantial improvements to your advertising and innovation tactics. The path to transforming your operations commences with reliable data, which can be sourced from the top consumer insights platform in the market today, ensuring you maintain a competitive edge. By prioritizing data-driven strategies, you’ll not only improve your campaigns but also cultivate a stronger relationship with your audience, paving the way for long-term success in your marketing endeavors. As you continue to evolve, these insights will empower you to adapt to changing consumer preferences and market dynamics.

What is Predicti?

Predicti is a robust platform that combines data analytics and machine learning to help businesses forecast customer preferences and major life changes through an integrated, API-focused system that facilitates everything from basic data gathering to detailed predictions about life events. Its Data product aggregates information from over ten public registries, granting access to more than 2,500 enriched variables pertaining to 5.8 million individuals, 3.2 million households, 2.2 million property records, and 328,000 businesses, which streamlines the customer profiling process and aids in recognizing behavioral shifts while utilizing valuable insights. Moreover, the Life Events module keeps track of vital customer milestones such as home purchases, renovations, relocations, and new business ventures, allowing organizations to respond proactively as significant life transitions occur. In addition, the Advisor feature smartly connects customers with the right products by generating customized offers and precise suggestions for upselling or cross-selling, creating a tailored experience for each individual user. This groundbreaking platform not only boosts customer engagement but also stimulates business growth through informed decision-making, proving invaluable in today’s data-centric landscape. As businesses continue to navigate the complexities of consumer behavior, Predicti stands out as a key ally in achieving sustained success.

Media

Media

Integrations Supported

Facebook
Instagram
TikTok
Voxpopme

Integrations Supported

Facebook
Instagram
TikTok
Voxpopme

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zappi

Date Founded

2013

Company Location

United Kingdom

Company Website

www.zappi.io

Company Facts

Organization Name

Predicti

Date Founded

2022

Company Location

Denmark

Company Website

www.predicti.com

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Idea Management

Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking

Innovation

Collaboration
Discussion Threads
Engagement Monitoring
Evaluation Workflow
Feedback Management
Gamification
Idea Ranking
Ideation / Crowdsourcing
Open Innovation
Polls / Voting
Trend Tracking

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Pricing Optimization

Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning

Storyboard

Artwork Library
Audio Recording
Collaboration Tools
Drawing Tools
Graphic / Video Editing
Image Import
Project Management
Script Import

Categories and Features

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