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What is Zebra Prescriptive Analytics?

Zebra Prescriptive Analytics (ZPA), formerly recognized as Profitect, harnesses the power of artificial intelligence and machine learning to suggest actionable steps in clear terms. Our highly regarded software independently examines your data to reveal crucial opportunities, delivering prompt notifications about ways to effectively boost profitability and margins. By utilizing ZPA, companies can maintain a competitive edge through informed decision-making grounded in practical insights. This innovative approach not only enhances operational efficiency but also empowers businesses to adapt swiftly to market changes.

What is Lexer?

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

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Integrations Supported

StayLinked

Integrations Supported

Bitly
Campaign Monitor
Google Ads
InMoment
Instagram
Iterable
Klaviyo
Lightspeed Retail
LinkedIn
Listrak
LiveRamp
Mailchimp
MyGuestlist
ReSci
Salesforce Agentforce Marketing
Vision6
dotdigital Engagement Cloud

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Zebra Technologies

Date Founded

1969

Company Location

United States

Company Website

www.zebra.com/us/en/cpn/retail-prescriptive-analytics-solutions.html

Company Facts

Organization Name

Lexer

Date Founded

2008

Company Location

Australia

Company Website

lexer.io

Categories and Features

Predictive Analytics

Not specified

Retail Analytics

Not specified

Categories and Features

Audience Intelligence

Not specified

Clienteling

Not specified

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Identity Resolution

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

Not specified

Predictive Analytics

Not specified

Retail Analytics

Not specified

Retail Intelligence

Not specified

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