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What is Zefr?

Zefr functions as a video advertising platform that specializes in delivering targeted video ad placements before they go live. This innovative platform enables advertisers to launch comprehensive video campaigns that are customized to align with specific brand identities, guaranteeing greater accuracy, control, and effectiveness in their marketing efforts. Concentrating on YouTube, Zefr’s advanced technology allows for intricate and flexible targeting aimed at connecting brands with the most pertinent videos available. Our services ensure that video advertisements are precisely positioned on the world's largest video-sharing platform. For brands, achieving prosperity in the digital video arena starts with a strategic partnership with appropriate content. When advertisements are displayed alongside relevant content and context, they can create a substantial immediate media impact while also building enduring brand equity. The operational workflow initiates with Zefr's identification of every new video uploaded to YouTube. We thoroughly examine the video’s metadata to grasp its context and evaluate its potential significance for brand advertising. Moreover, our unique forecasting model predicts expected views and impressions, allowing brands to optimize the effectiveness of their advertising strategies. By leveraging these insights, Zefr empowers advertisers to effectively connect their messages with the ideal audience in the most conducive environment. Ultimately, our approach not only enhances immediate visibility but also fosters long-term consumer engagement and loyalty.

What is Adways?

Adways is a pioneer in InVideo Advertising, employing proprietary technology that allows for the effortless integration and contextually relevant display of new advertising opportunities seamlessly woven into video content. To enhance this innovative method, Adways provides a Creative Studio where users can easily design or adjust advertising formats with just a few clicks across multiple media platforms. Integrating InVideo advertising formats into your video monetization strategy is not only simple but also highly effective. This state-of-the-art solution presents a more advanced alternative to conventional Instream formats. With Adways' sophisticated technology, ads are showcased under ideal circumstances, significantly boosting viewer engagement. InVideo Advertising is compatible with major platforms including Jwplayer, VideoJS, VPL, Brightcove, Dailymotion, Ooyala, Pespia, Vimeo, Digiteka, Meride, Bitmovin, Showheroes, Viously, and others, making it widely accessible. The user-friendly, templated formats designed for video, display, mobile, and webskin can be employed as either a self-service or managed option, accompanied by extensive analytics. Moreover, utilizing our templates can greatly enhance the effectiveness of your online campaigns while broadening your advertising outreach. This comprehensive approach not only facilitates ad creation but also empowers advertisers to maximize their return on investment.

Media

Media

Integrations Supported

Bitmovin
Brightcove
Dailymotion
Google Ads
Nielsen Marketing Cloud
Vimeo
X Ads (Twitter Ads)
YouTube
comScore

Integrations Supported

Bitmovin
Brightcove
Dailymotion
Google Ads
Nielsen Marketing Cloud
Vimeo
X Ads (Twitter Ads)
YouTube
comScore

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zefr

Date Founded

2009

Company Location

United States

Company Website

zefr.com/video-advertising

Company Facts

Organization Name

Adways

Date Founded

2011

Company Location

France

Company Website

www.adways.com/

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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