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What is Zefr?

Zefr functions as a video advertising platform that specializes in delivering targeted video ad placements before they go live. This innovative platform enables advertisers to launch comprehensive video campaigns that are customized to align with specific brand identities, guaranteeing greater accuracy, control, and effectiveness in their marketing efforts. Concentrating on YouTube, Zefr’s advanced technology allows for intricate and flexible targeting aimed at connecting brands with the most pertinent videos available. Our services ensure that video advertisements are precisely positioned on the world's largest video-sharing platform. For brands, achieving prosperity in the digital video arena starts with a strategic partnership with appropriate content. When advertisements are displayed alongside relevant content and context, they can create a substantial immediate media impact while also building enduring brand equity. The operational workflow initiates with Zefr's identification of every new video uploaded to YouTube. We thoroughly examine the video’s metadata to grasp its context and evaluate its potential significance for brand advertising. Moreover, our unique forecasting model predicts expected views and impressions, allowing brands to optimize the effectiveness of their advertising strategies. By leveraging these insights, Zefr empowers advertisers to effectively connect their messages with the ideal audience in the most conducive environment. Ultimately, our approach not only enhances immediate visibility but also fosters long-term consumer engagement and loyalty.

What is Ampliffy?

Ampliffy proudly claims a staggering monthly user count exceeding ninety million, offering advertisers an extraordinary chance to engage with a young digital audience aged 14 to 35. Video content creators can take advantage of Ampliffy's publishing platforms to efficiently manage, distribute, and monetize their work, thereby reaching a large viewer base and increasing their income potential. By leveraging the Ampliffy TV platform, publishers can metamorphose their websites into vibrant short video linear television, which not only improves user engagement but also broadens their reach and enhances video advertising revenue streams. In addition, advertisers are able to create powerful pre-roll inventory, maximize video placement monetization, and discover fresh revenue opportunities for their websites. Ampliffy ensures that users are presented with the most pertinent videos at the right time and place, significantly enriching their overall experience while optimizing revenue per mille (RPM) for creators. This suite of capabilities positions Ampliffy as an indispensable asset for those aiming to succeed in the competitive realm of digital marketing, making it vital for both advertisers and content creators seeking growth. As a result, the platform becomes a key player in the evolution of modern media consumption and advertising strategies.

Media

Media

Integrations Supported

Google Ads
Nielsen Marketing Cloud
YouTube
comScore

Integrations Supported

Google Ads
Nielsen Marketing Cloud
YouTube
comScore

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zefr

Date Founded

2009

Company Location

United States

Company Website

zefr.com/video-advertising

Company Facts

Organization Name

Ampliffy

Date Founded

2013

Company Location

Spain

Company Website

www.ampliffy.com

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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