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What is Zefr?

Zefr functions as a video advertising platform that specializes in delivering targeted video ad placements before they go live. This innovative platform enables advertisers to launch comprehensive video campaigns that are customized to align with specific brand identities, guaranteeing greater accuracy, control, and effectiveness in their marketing efforts. Concentrating on YouTube, Zefr’s advanced technology allows for intricate and flexible targeting aimed at connecting brands with the most pertinent videos available. Our services ensure that video advertisements are precisely positioned on the world's largest video-sharing platform. For brands, achieving prosperity in the digital video arena starts with a strategic partnership with appropriate content. When advertisements are displayed alongside relevant content and context, they can create a substantial immediate media impact while also building enduring brand equity. The operational workflow initiates with Zefr's identification of every new video uploaded to YouTube. We thoroughly examine the video’s metadata to grasp its context and evaluate its potential significance for brand advertising. Moreover, our unique forecasting model predicts expected views and impressions, allowing brands to optimize the effectiveness of their advertising strategies. By leveraging these insights, Zefr empowers advertisers to effectively connect their messages with the ideal audience in the most conducive environment. Ultimately, our approach not only enhances immediate visibility but also fosters long-term consumer engagement and loyalty.

What is Membrana Media?

Membrana Media, the leading video advertising firm in Ukraine, operates under the umbrella of the Membrana Media Group. This innovative platform enables websites to profit from video advertisements, along with tailored solutions designed to meet specific needs. Dedicated to promoting the interests of Ukrainian online media, Membrana Media ensures that these platforms can access a portion of the budgets from global advertising networks. The company has established partnerships with prominent Ukrainian media organizations, including Ukrainska Pravda and Obozrevatel NV. Remarkably, Membrana has facilitated earnings exceeding $1.5 million for Ukrainian publishers within just the first eight months of its operation. In addition to its strong presence in Ukraine, Membrana Media extends its reach into the European Union and Turkey, solidifying its role as a vital player in the regional advertising landscape. By offering customized services, the company not only boosts media revenue but also enhances the advertising experience for clients and consumers alike.

Media

Media

No images available

Integrations Supported

Google Ads
Nielsen Marketing Cloud
YouTube
comScore

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

100$
Contact Membrana Media for pricing

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

Zefr

Date Founded

2009

Company Location

United States

Company Website

zefr.com/video-advertising

Company Facts

Organization Name

Membrana Media

Date Founded

2021

Company Location

Ukraine

Company Website

www.membrana.media/

Categories and Features

Video Advertising

Not specified

Categories and Features

Video Advertising

Video Monetization

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