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What is Zemanta?

Navigating the intricate world of native advertising can be challenging without the right technology and expertise, yet Zemanta greatly simplifies this process. By providing direct access to a diverse range of over 35 networks and exchanges specifically designed for native advertising, including well-known platforms like Outbrain, Sharethrough, and Triplelift, Zemanta effectively boosts traffic and improves audience engagement. The platform boasts several essential features: - Full Transparency – Offers insights into media expenditures, data costs, and cost-per-click rates. - A single insertion order (IO) that facilitates budget management across more than 25 networks and exchanges. - Seamless integrations with web analytics to monitor post-click performance. - Real-time reporting and optimization functionalities. - Extensive reach, connecting with over 250 million unique users in the United States. - Audience targeting utilizing both first-party and third-party data. Moreover, users can easily upload and manage thousands of advertisements from a single library. Zemanta's technology automatically adapts creative assets to align with various native ad formats, thus enhancing visibility across multiple platforms. With the ease of managing budgets through a single insertion order across more than 35 sources in real time, advertising efforts become significantly more efficient. This streamlined approach allows marketers to prioritize strategic growth while taking advantage of Zemanta’s powerful technology to refine their campaigns and achieve better results. Ultimately, Zemanta acts as a vital partner in navigating the complexities of native advertising, ensuring success in a competitive landscape.

What is Epom?

Epom is an independent ad tech platform built to give companies full ownership of their advertising stack – from serving ads to buying media and monetizing traffic. The brand was founded in 2010 in Ukraine by Anton Ruin, Sergey Chudnovsky, and Alex Lunkov, and was an early adopter of programmatic and ad tech innovations. Epom’s main products are Epom Ad Server, Epom Market and Epom White Label DSP. We enable full control over campaigns, higher ROI, and scalable growth without relying on third-party platforms or losing transparency.

Media

Media

Integrations Supported

Bionic for Agencies
MINT
Supermetrics
The Moneytizer

Integrations Supported

AdGyde
EZmob
Epom Market

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$250 per month
Epom charges for both ad server and DSP on a monthly basis. The basic package for a DSP starts from $250 per month and covers up to 5000 QPS. The same starter pricing applies to an ad server.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Outbrain

Date Founded

2006

Company Location

United States

Company Website

www.zemanta.com

Company Facts

Organization Name

Epom

Date Founded

2010

Company Location

Ukraine

Company Website

epom.com

Categories and Features

Categories and Features

Ad Management

Not specified

Ad Server

Ad Optimization
Mobile Ad Serving
Native Ad Serving
Rich Media Ad Serving
Video Ad Serving

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Campaign Management

Channel Management
Multi-Campaign

Display Advertising

Not specified

Video Advertising

Demand-Side Platform (DSP)
Display Advertising
In-App Video
Reporting / Analytics

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