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What is Zemanta?

Navigating the intricate world of native advertising can be challenging without the right technology and expertise, yet Zemanta greatly simplifies this process. By providing direct access to a diverse range of over 35 networks and exchanges specifically designed for native advertising, including well-known platforms like Outbrain, Sharethrough, and Triplelift, Zemanta effectively boosts traffic and improves audience engagement. The platform boasts several essential features: - Full Transparency – Offers insights into media expenditures, data costs, and cost-per-click rates. - A single insertion order (IO) that facilitates budget management across more than 25 networks and exchanges. - Seamless integrations with web analytics to monitor post-click performance. - Real-time reporting and optimization functionalities. - Extensive reach, connecting with over 250 million unique users in the United States. - Audience targeting utilizing both first-party and third-party data. Moreover, users can easily upload and manage thousands of advertisements from a single library. Zemanta's technology automatically adapts creative assets to align with various native ad formats, thus enhancing visibility across multiple platforms. With the ease of managing budgets through a single insertion order across more than 35 sources in real time, advertising efforts become significantly more efficient. This streamlined approach allows marketers to prioritize strategic growth while taking advantage of Zemanta’s powerful technology to refine their campaigns and achieve better results. Ultimately, Zemanta acts as a vital partner in navigating the complexities of native advertising, ensuring success in a competitive landscape.

What is MobFox?

Mobfox operates as a leading mobile supply-side platform (SSP) and exchange focused on data, providing publishers with a rich array of tools to manage their ad serving, data integration, and monetization efforts with efficiency, transparency, and automation. Boasting connections to over 200 varied global demand sources, Mobfox supports all major ad formats, including video, native, rich media, and display. The recent merger with Glispa has brought together two major players in mobile advertising technology, marking a significant transformation within the industry. By listening closely to our clients, we have recognized the pressing need for change in the marketplace. This remarkable partnership merges a powerful platform with exceptional performance and tailored services, enabling both publishers and advertisers to enhance the efficiency of their mobile advertising in a clear and straightforward manner. Our dedicated team operates relentlessly on a global scale, ensuring we are available to support our clients any time of day or night. Our ongoing commitment to our clients underpins our efforts to continuously improve their advertising experiences, as we strive to stay at the forefront of innovation in the sector.