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What is Zemanta?

Navigating the intricate world of native advertising can be challenging without the right technology and expertise, yet Zemanta greatly simplifies this process. By providing direct access to a diverse range of over 35 networks and exchanges specifically designed for native advertising, including well-known platforms like Outbrain, Sharethrough, and Triplelift, Zemanta effectively boosts traffic and improves audience engagement. The platform boasts several essential features: - Full Transparency – Offers insights into media expenditures, data costs, and cost-per-click rates. - A single insertion order (IO) that facilitates budget management across more than 25 networks and exchanges. - Seamless integrations with web analytics to monitor post-click performance. - Real-time reporting and optimization functionalities. - Extensive reach, connecting with over 250 million unique users in the United States. - Audience targeting utilizing both first-party and third-party data. Moreover, users can easily upload and manage thousands of advertisements from a single library. Zemanta's technology automatically adapts creative assets to align with various native ad formats, thus enhancing visibility across multiple platforms. With the ease of managing budgets through a single insertion order across more than 35 sources in real time, advertising efforts become significantly more efficient. This streamlined approach allows marketers to prioritize strategic growth while taking advantage of Zemanta’s powerful technology to refine their campaigns and achieve better results. Ultimately, Zemanta acts as a vital partner in navigating the complexities of native advertising, ensuring success in a competitive landscape.

What is optAd360?

We provide specialized support and innovative monetization strategies aimed at optimizing your revenue from content! Our platform improves your website by analyzing its layout to pinpoint high-traffic zones suitable for additional ad placements. It also recovers and monetizes any unused ad impressions by effectively locating and reselling them. Furthermore, it oversees user consent for data usage in relation to targeted advertising efforts. The system automatically crafts and presents a customizable ad layout designed specifically for your site, ensuring that the ad configuration adapts to the distinct traits of each page. Consequently, the ad units within the layout are intelligently refreshed to maximize revenue potential. To start reaping the rewards of the optAd360 AI Engine, you just need to insert a single tag in the <head> section of your website. This easy setup provides access to state-of-the-art monetization techniques that can boost your profits by at least 30%, allowing you to fully capitalize on your online presence. With this powerful resource, you can seamlessly convert your website into a more profitable venture, making it easier than ever to achieve your financial goals.

What is OpenX?

Leading the way in digital marketing, OpenAudience facilitates the engagement of every adult with an online presence across multiple devices, screens, and households on the open web. This cutting-edge platform acts as a groundbreaking solution for people-based marketing, providing distinctive features that improve advertising effectiveness and ease of use throughout the expansive open web landscape. Built on three core principles, it emphasizes a privacy-first approach while seamlessly incorporating data with exceptional accuracy and precision. This empowers brands to uncover authentic insights into their customers and target audiences, ultimately enhancing advertising performance and maximizing returns. With its unparalleled reach into the open web, OpenX boasts unmatched expertise in navigating this digital arena, drawing on over a decade of experience managing the industry's largest and most esteemed independent ad exchange for substantial impact. Consequently, marketers can adeptly maneuver through the intricacies of digital advertising, harnessing the full potential of a strong and efficient platform, thereby setting themselves up for sustained success in their campaigns.

Media

Media

Media

Integrations Supported

AcuityAds
Adagio
Adloox
Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
BlueConic
DV Publisher Suite
FreeWheel Beeswax
Hu-manity.co Privacy Experience
MINT
Madgex
Mile
Mochahost
Pontiac Intelligence
PubPower
Supermetrics
Tapad
Vuukle
diDNA

Integrations Supported

AcuityAds
Adagio
Adloox
Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
BlueConic
DV Publisher Suite
FreeWheel Beeswax
Hu-manity.co Privacy Experience
MINT
Madgex
Mile
Mochahost
Pontiac Intelligence
PubPower
Supermetrics
Tapad
Vuukle
diDNA

Integrations Supported

AcuityAds
Adagio
Adloox
Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
BlueConic
DV Publisher Suite
FreeWheel Beeswax
Hu-manity.co Privacy Experience
MINT
Madgex
Mile
Mochahost
Pontiac Intelligence
PubPower
Supermetrics
Tapad
Vuukle
diDNA

API Availability

Has API

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Outbrain

Date Founded

2006

Company Location

United States

Company Website

www.zemanta.com

Company Facts

Organization Name

optAd360

Date Founded

2016

Company Location

Poland

Company Website

optad360.com

Company Facts

Organization Name

OpenX

Date Founded

2008

Company Location

United States

Company Website

www.openx.com

Categories and Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Categories and Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

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