Zeotap vs. OuterSignal vs. Looped vs. LiveRamp

Zeotap operates as a Customer Intelligence Platform (CIP) that empowers businesses to gain deeper insights into their customers, enabling them to forecast behaviors and make more impactful investment decisions. By utilizing a core of first-party data, our platform assists brands in acquiring new clients and expanding their customer base effectively. Each of our independent modules, which encompass customer data unification, identity resolution (including within data clean rooms), enrichment, modeling, and activation, seamlessly integrates and connects with over 100 partners across the marketing landscape. Recognized as a "Cool Vendor" by Gartner in 2020 and awarded the title of "Best Data-Enabling Technology" by AdExchanger in 2019, we uphold stringent standards for enterprise data privacy and security, including certifications like ISO 27001 and CSA STAR. With a diverse clientele that includes leading brands, publishers, and agencies across more than a dozen countries in Europe and North America, Zeotap is committed to excellence. Furthermore, we are proud to be a founding member of ID+, an initiative aimed at creating a universal marketing ID, showcasing our dedication to innovation in the industry.

OuterSignal is an innovative platform designed to elevate customer intelligence and data enrichment for ecommerce and direct-to-consumer brands, enabling them to uncover the true identities and characteristics of their customers in real-time. By integrating effortlessly with commerce systems, it enhances every order with a wealth of demographic, professional, and behavioral insights, allowing brands to transcend basic assumptions about their buyers. The platform quickly spots high-value and influential clientele—including celebrities, executives, athletes, and micro-influencers—and sends alerts to teams, ensuring they can capitalize on relevant opportunities as they arise. Additionally, it provides comprehensive customer profiles that encompass age, gender, location, income, profession, and social influence, which aids in creating more precise audience segmentation and a nuanced understanding of customer behavior. This extensive information empowers brands to develop intricate personas, monitor trends within customer groups, and fine-tune their targeting approaches for improved impact. Moreover, OuterSignal not only enhances marketing initiatives but also fosters stronger relationships between brands and their customers, ultimately driving loyalty and engagement. In this way, the platform serves as a critical resource for brands aiming to thrive in the competitive landscape of ecommerce.

Looped is transforming VIP Experiences by offering a personalized digital meet-and-greet that enables fans to have one-on-one video conversations with their beloved celebrities. This groundbreaking platform facilitates secure live chats where you can talk about everything from favorite song lyrics with musicians to iconic game-winning moments with athletes, as well as exchange views on trending topics with online influencers. The list of celebrities featured on Looped includes a diverse range of talent, spanning musicians, actors, athletes, influencers, politicians, gamers, and more. Furthermore, we are consistently broadening our roster to ensure that fans have access to an expanding variety of celebrity interactions, enhancing your next unforgettable VIP encounter. Each session presents a chance to forge a genuine connection with stars, making the experience both personal and memorable, and it's this unique interaction that sets Looped apart in the world of entertainment.

We prioritize the security of data while ensuring it remains easily accessible for organizations. The Safe Haven platform not only boosts customer insights but also enables extensive engagement and cultivates innovative avenues for business growth. Tailored for modern enterprises, our solution provides thorough control over how data is accessed and utilized through advanced software for identity management, activation, and collaboration. By effectively managing data access, businesses can reveal critical insights and enhance revenue, all while maintaining stringent regulations on data usage. Our platform allows for seamless connections with target audiences across diverse channels, platforms, publishers, or networks, while securely managing data transitions between identity domains to improve results. Additionally, we protect customer information with state-of-the-art privacy technologies and advanced methods that minimize data movement, yet still facilitate insightful analysis. This approach not only empowers businesses to excel in a data-driven environment but also ensures adherence to the highest data protection standards, fostering trust and reliability in their operations. Ultimately, our commitment to secure and efficient data management equips businesses with the tools they need to succeed in an increasingly competitive landscape.